Q 01/05

Which company's ad campaign, begun in the late 1930s, turned the diamond engagement ring into an American custom?

A) De Beers

B) Tiffany & Co.

C) Cartier

D) Harry Winston

Answer · why

A) De Beers

De Beers faced a market where, before World War II, only 10% of American engagement rings held a diamond. US diamond sales then rose from $23 million ...

Q 02/05

Which Christmas character did copywriter Robert L. May create in 1939 for a Montgomery Ward giveaway booklet?

A) Frosty

B) The Grinch

C) Rudolph

D) Jack Frost

Answer · why

C) Rudolph

Rudolph the Red-Nosed Reindeer began as a free storybook for shoppers' children, and the department store handed out 2.4 million copies in the first y...

Q 03/05

Which children's author drew advertisements for Flit bug spray before publishing his first book in 1937?

A) Roald Dahl

B) Maurice Sendak

C) Shel Silverstein

D) Dr. Seuss

Answer · why

D) Dr. Seuss

Dr. Seuss, then plain Theodor Geisel, said he got the Flit job after an ad executive's wife spotted one of his magazine cartoons at her hairdresser's.

Q 04/05

Which candy's sales soared after it was used to lure the alien in Steven Spielberg's 1982 film E.T.?

A) Reese's Pieces

B) Peanut M&M's

C) Junior Mints

D) Hershey's Kisses

Answer · why

A) Reese's Pieces

Reese's Pieces got the part only because Mars turned down an offer to feature M&M's. Hershey said yes, and sales of its fairly new candy rose by perha...

Q 05/05

The Energizer Bunny first appeared in the late 1980s as a parody of which rival battery brand's drumming rabbit?

A) Rayovac

B) Duracell

C) Panasonic

D) Varta

Answer · why

B) Duracell

Duracell launched its pink drumming bunny in 1973 and still uses it across most of the world, though not in the United States or Canada.