Q 01/05

Which brand's slogan is 'Just Do It'?

A) Reebok

B) Puma

C) Adidas

D) Nike

Answer · why

D) Nike

Between 1988 and 1998 the company went from 18% to 43% of the North American sport-shoe market.

Q 02/05

The 'Just Do It' line was adapted from whose last words?

A) A marathon runner's

B) A retired coach's

C) A death row inmate's

D) A wartime pilot's

Answer · why

C) A death row inmate's

Gary Gilmore said 'let's do it' before his execution; Dan Wieden dropped the first word so he would not owe him a credit.

Q 03/05

In which year was that slogan coined at an agency meeting?

A) 2001

B) 1994

C) 1988

D) 1976

Answer · why

C) 1988

Reebok was chasing the aerobics boom at the time; the reply was a deliberately hard-edged campaign aimed at everyone.

Q 04/05

Which company used the slogan 'Think different' from 1997 to 2002?

A) Sony

B) Dell

C) Apple

D) IBM

Answer · why

C) Apple

It came from the Los Angeles office of TBWA\\Chiat\\Day, the agency behind the 1984 Super Bowl ad.

Q 05/05

Which agency created 'Think different'?

A) BBDO

B) Ogilvy

C) Saatchi and Saatchi

D) TBWA Chiat Day

Answer · why

D) TBWA Chiat Day

BBDO had pitched a rival line, 'We're back', which Steve Jobs called stupid.