Q 01/05

Which brand's slogan is 'Just Do It'?

A) Reebok

B) Puma

C) Adidas

D) Nike

Answer · why

D) Nike

Nike adopted 'Just Do It', written by Dan Wieden of the agency Wieden+Kennedy; over the following decade Nike's share of the North American sport-shoe...

Q 02/05

The 'Just Do It' line was adapted from whose last words?

A) A marathon runner's

B) A retired coach's

C) A death row inmate's

D) A wartime pilot's

Answer · why

C) A death row inmate's

The line echoes 'Let's do it', the last words of death row inmate Gary Gilmore before his 1977 execution in Utah; Dan Wieden of Wieden+Kennedy reworke...

Q 03/05

In which year was Nike's 'Just Do It' slogan coined?

A) 2001

B) 1994

C) 1988

D) 1976

Answer · why

C) 1988

1988 was the year, and the reply to Reebok's aerobics-era lead was a deliberately hard-edged campaign aimed at everyone.

Q 04/05

Which company used the slogan 'Think different' from 1997 to 2002?

A) Sony

B) Dell

C) Apple

D) IBM

Answer · why

C) Apple

Apple ran 'Think different' from 1997 to 2002, launching it with the 'Crazy Ones' commercial in September 1997, shortly after Steve Jobs returned to t...

Q 05/05

Which agency created 'Think different'?

A) BBDO

B) Ogilvy

C) Saatchi and Saatchi

D) TBWA Chiat Day

Answer · why

D) TBWA Chiat Day

TBWA Chiat Day, under creative director Lee Clow, created 'Think different' in 1997; rival BBDO had pitched the line 'We're back', which Steve Jobs re...