Q 01/05
A) Melinda French Gates
B) MacKenzie Scott
C) Laurene Powell Jobs
D) Priscilla Chan
Answer · why
MacKenzie Scott. She worked on the business plan with Bezos on the drive west, then kept the accounts and handled shipping from the garage; their 2019...
Q 02/05
A) A river
B) A conveyor belt
C) A smile
D) A bag handle
Answer · why
A smile. The redesign flipped the old logo's downward-curving underline into a curve that starts under the a and ends in a dimple under the z, to show...
Q 03/05
A) Relentless
B) Cadabra
C) Bookstop
D) Everything Store
Answer · why
Cadabra. The magic-word name lasted only months: Bezos's lawyer warned him that, over the phone, people heard it as 'cadaver'.
Q 04/05
A) Finance
B) Publishing
C) Software
D) Retail
Answer · why
Finance. At the hedge fund D. E. Shaw his job had been to think up new business ideas, and when he saw how quickly the internet was growing he quit to...
Q 05/05
A) Jeff Wilke
B) Dave Clark
C) Andy Jassy
D) Werner Vogels
Answer · why
Andy Jassy. The head of Amazon's cloud business took over on 5 July 2021, 27 years to the day after Bezos founded the company, and Bezos moved up to e...
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