Q 01/05

Which TV channel was launched in 1981 by a cable venture half-owned by American Express?

A) CMT

B) BET

C) MTV

D) Fuse

Answer · why

C) MTV

MTV came from Warner-Amex Satellite Entertainment, the cable venture American Express formed with Warner Communications in 1979. The same partnership ...

Q 02/05

The first American Express cards, issued to customers in 1958, were made of which material?

A) Paper

B) Plastic

C) Aluminum

D) Leather

Answer · why

A) Paper

Paper was all the first cards were, with the member's name and account number typed on. American Express moved to embossed plastic a year later, the f...

Q 03/05

Which comic-book superhero teamed up with Jerry Seinfeld in American Express commercials and two 2004 web films?

A) Batman

B) Superman

C) Spider-Man

D) Aquaman

Answer · why

B) Superman

Superman was animated for the ads and voiced by Patrick Warburton, the actor who played Puddy on Seinfeld. The web films ran under the title The Adven...

Q 04/05

In 1983, American Express pledged a penny per card purchase toward restoring which American landmark?

A) Mount Rushmore

B) Liberty Bell

C) Golden Gate Bridge

D) Statue of Liberty

Answer · why

D) Statue of Liberty

The Statue of Liberty drive raised $1.7 million for the restoration, and card use jumped by about 28%. Marketers took note, and the promotion became a...

Q 05/05

Which investor put 40% of his partnership's money into American Express after a 1963 scandal battered its shares?

A) George Soros

B) Warren Buffett

C) Benjamin Graham

D) Carl Icahn

Answer · why

B) Warren Buffett

Warren Buffett paid about $13 million for just over 5% of the company, the biggest bet his partnership had ever made. Three decades later his Berkshir...