Q 01/05

Ben & Jerry's chunky style grew out of co-founder Ben Cohen having almost none of which sense?

A) Hearing

B) Eyesight

C) Balance

D) Smell

Answer · why

D) Smell

Smell is the sense Ben Cohen largely lacks, so he judged ice cream by texture and kept adding bigger and bigger chunks to keep it interesting.

Q 02/05

Before settling on ice cream, the founders of Ben & Jerry's first planned to open a shop selling what?

A) Bagels

B) Pizza

C) Doughnuts

D) Tacos

Answer · why

A) Bagels

Bagels were the original plan, but the equipment cost too much, so Ben Cohen and Jerry Greenfield signed up for an ice cream course instead.

Q 03/05

Ben & Jerry's opened its first scoop shop in Burlington, Vermont, inside what kind of renovated building?

A) A dairy barn

B) A gas station

C) A post office

D) A train depot

Answer · why

B) A gas station

A gas station housed the first shop, which opened on a $12,000 investment. It was knocked down four years later to make room for a parking lot.

Q 04/05

Ben & Jerry's Cherry Garcia, its first flavor named for a rock legend, honors the guitarist of which band?

A) Jefferson Airplane

B) Steely Dan

C) Grateful Dead

D) The Doobie Brothers

Answer · why

C) Grateful Dead

Grateful Dead guitarist Jerry Garcia got the tribute in 1987 after two fans from Portland, Maine, sent in the idea.

Q 05/05

What happened to the Cowmobile, the mobile home Ben & Jerry's drove cross-country in 1986 serving free scoops?

A) It burned down

B) It was stolen

C) It was impounded

D) It flipped over

Answer · why

A) It burned down

It burned down outside Cleveland four months into the trip. Nobody was hurt, and the two founders had been doing the driving and the scooping themselv...