Q 01/05

In which month is Breast Cancer Awareness Month observed?

A) September

B) November

C) October

D) May

Answer · why

C) October

October. The campaign began in 1985 to push mammograms as a way to catch the disease early.

Q 02/05

Which company's pharmaceutical arm co-founded National Breast Cancer Awareness Month in 1985?

A) Johnson & Johnson

B) Imperial Chemical Industries

C) Burroughs Wellcome & Co.

D) Hoffmann-La Roche

Answer · why

B) Imperial Chemical Industries

Imperial Chemical Industries. Its drug labs, now part of AstraZeneca, had created tamoxifen, which began life as a failed contraceptive pill.

Q 03/05

Before the pink ribbon became standard, Charlotte Haley handed out ribbons of which colour in 1991?

A) Peach

B) Orange

C) Yellow

D) Lavender

Answer · why

A) Peach

Peach. When Haley refused to team up with a magazine and a cosmetics company, they switched to pink so they wouldn't need her permission.

Q 04/05

The pink ribbon was formalised in the 1992 Breast Cancer Awareness issue of which magazine?

A) Self

B) Vogue

C) Glamour

D) Cosmopolitan

Answer · why

A) Self

Self. Its editor teamed up with a cosmetics firm whose makeup counters handed out the ribbons.

Q 05/05

Which actor's 2013 essay about her preventive surgery set off a surge in referrals for breast cancer genetic advice?

A) Cate Blanchett

B) Angelina Jolie

C) Nicole Kidman

D) Sandra Bullock

Answer · why

B) Angelina Jolie

Angelina Jolie, who chose the surgery after a gene test showed she carried a faulty BRCA1 gene.