Q 01/05

In which month is Breast Cancer Awareness Month observed?

A) September

B) November

C) October

D) May

Answer · why

C) October

Walks, runs and pink-lit landmarks mark it around the world.

Q 02/05

Which company's pharmaceutical arm co-founded National Breast Cancer Awareness Month in 1985?

A) Johnson & Johnson

B) Imperial Chemical Industries

C) Pfizer Pharmaceuticals

D) Bayer Healthcare

Answer · why

B) Imperial Chemical Industries

ICI's drug business became part of AstraZeneca, maker of the breast-cancer drug tamoxifen.

Q 03/05

Before the pink ribbon became standard, Charlotte Haley handed out ribbons of which colour in 1991?

A) Peach

B) Orange

C) Yellow

D) Lavender

Answer · why

A) Peach

The 68-year-old Californian, whose sister, daughter and granddaughter had all had breast cancer, wanted more research funding.

Q 04/05

The pink ribbon was formalised in the 1992 Breast Cancer Awareness issue of which magazine?

A) Self

B) Vogue

C) Glamour

D) Cosmopolitan

Answer · why

A) Self

Evelyn Lauder of Estée Lauder and editor Alexandra Penney drove it, and Estée Lauder counters have since handed out over 70 million ribbons.

Q 05/05

Which charity handed a pink ribbon to every runner in its 1991 New York City race?

A) Breast Cancer Action

B) Living Beyond Breast Cancer

C) Susan G. Komen

D) The American Cancer Society

Answer · why

C) Susan G. Komen

Nancy Brinker had founded it in 1982 in memory of her sister, who died at 36.