Q 01/05

Cadbury's 2007 advert of a gorilla drumming alone in a studio was cut to which Phil Collins song?

A) Against All Odds

B) In the Air Tonight

C) Another Day in Paradise

D) One More Night

Answer · why

B) In the Air Tonight

In the Air Tonight plays over one 90-second tracking shot, and Cadbury reported Dairy Milk sales up 9% after the ad aired; it even sent the song back ...

Q 02/05

Which instant mashed potato, famous for its laughing Martian adverts, was launched in the 1960s by Cadbury?

A) Smash

B) Yeoman

C) Wondermash

D) Idahoan

Answer · why

A) Smash

Smash was a chocolate firm's sideline until 1974, when the Smash Martians, cackling at humans who still peeled potatoes, turned it into a convenience-...

Q 03/05

Which son of founder John Cadbury produced the first heart-shaped Valentine's box of chocolates in 1868?

A) Edward

B) Barrow

C) Richard

D) George

Answer · why

C) Richard

Richard Cadbury was the first chocolate-maker to sell romance, and a decade later he and his brother bought the open land south of Birmingham that bec...

Q 04/05

Which Cadbury chocolate, priced at 10p from its 1990s relaunch until 2005, is Britain's informal inflation gauge?

A) Curly Wurly

B) Flake

C) Freddo

D) Caramel

Answer · why

C) Freddo

Freddo's 10p price became the benchmark: when it reached 30p in 2017 the outcry made national news, and Tesco marked its centenary in 2019 by selling ...

Q 05/05

In 2015 Cadbury angered fans by replacing the Dairy Milk shell of which Easter favourite with a standard cocoa-mix chocolate?

A) Mini Eggs

B) Creme Egg

C) Caramel Egg

D) Oreo Egg

Answer · why

B) Creme Egg

Creme Egg fans complained loudly, and the multipack shrank from six eggs to five at the same time; Cadbury's defence was that the egg had never been s...