Q 01/05

The word 'slogan' comes from 'sluagh-ghairm', a Scottish Gaelic term for which kind of shout?

A) A battle cry

B) A market call

C) A herding call

D) A funeral lament

Answer · why

A) A battle cry

A battle cry is what Gaelic clans meant by sluagh-ghairm, which joins the words for army and shout. English borrowed it in forms such as 'slughorn' be...

Q 02/05

Whig supporters in 1840 pushed a giant paper globe covered in slogans from town to town, popularizing which phrase?

A) On a roll

B) Roll with the punches

C) Keep the ball rolling

D) Get the show on the road

Answer · why

C) Keep the ball rolling

Keep the ball rolling was a newly coined phrase when Clevelanders built the sphere for a rally in Columbus. The stunt inspired the campaign's most fam...

Q 03/05

Which president's nickname 'Old Kinderhook' helped spread the expression 'OK' during his 1840 re-election campaign?

A) James Buchanan

B) Martin Van Buren

C) John Quincy Adams

D) Millard Fillmore

Answer · why

B) Martin Van Buren

Martin Van Buren came from Kinderhook, New York, so Democrats claimed the fashionable initials stood for his nickname. He lost the election, but OK st...

Q 04/05

Which Second World War general won the 1952 presidential election on the slogan 'I Like Ike'?

A) Douglas MacArthur

B) George C. Marshall

C) Omar N. Bradley

D) Dwight Eisenhower

Answer · why

D) Dwight Eisenhower

Dwight Eisenhower and his brothers were all called Ike as boys, a short form of the family surname. His landslide gave Republicans the White House for...

Q 05/05

Which candidate registered 'Make America Great Again' as a service mark in 2015, weeks after entering the race?

A) Donald Trump

B) Carly Fiorina

C) Ben Carson

D) Marco Rubio

Answer · why

A) Donald Trump

Donald Trump secured exclusive rights to the phrase for political use, but not for commerce. A radio host spotted the gap and trademarked it for merch...