Q 01/05

Which Michigan city is nicknamed the 'Cereal Capital of the World'?

A) Battle Creek

B) Grand Rapids

C) Kalamazoo

D) Lansing

Answer · why

A) Battle Creek

Kellogg's sanitarium and C. W. Post's factory were both there, and within years there were forty rival cereal makers in town.

Q 02/05

What was the first cold breakfast cereal, invented in 1863?

A) Grape-Nuts

B) Granula

C) Corn Flakes

D) Shredded Wheat

Answer · why

B) Granula

James Caleb Jackson made it from bran-heavy dough that had to be soaked overnight before it was chewable.

Q 03/05

Corn flakes were originally created in 1894 for the residents of what kind of institution?

A) A prison

B) A boarding school

C) A sanitarium

D) An army barracks

Answer · why

C) A sanitarium

Will Kellogg made them for patients at the Battle Creek Sanitarium, where his brother John Harvey was superintendent.

Q 04/05

The Corn Flakes rooster mascot Cornelius comes from a pun on the Welsh word for rooster. What is it?

A) Cadno

B) Ceiliog

C) Colomen

D) Cyfrwy

Answer · why

B) Ceiliog

Welsh harpist Nansi Richards, a family friend, pointed out the resemblance to the Kellogg surname.

Q 05/05

C. W. Post first arrived at the famous Michigan health resort in 1891 as what?

A) A patient

B) A salesman

C) A doctor

D) A journalist

Answer · why

A) A patient

He was treated at the Kellogg brothers' sanitarium and left to build a rival cereal empire in the same town.