Q 01/05

Dan Wieden said Nike's 'Just Do It' (1988) was inspired by the last words of which death-row inmate?

A) Gary Gilmore

B) Charles Starkweather

C) Bruno Hauptmann

D) Caryl Chessman

Answer · why

A) Gary Gilmore

Gary Gilmore said 'Let's do it' to the Utah firing squad that shot him in 1977, the first execution in the United States in almost ten years. Wieden c...

Q 02/05

The 1940s advertising line 'A Diamond Is Forever' was written for which company?

A) Tiffany & Co.

B) De Beers

C) Cartier

D) Harry Winston

Answer · why

B) De Beers

De Beers: with diamond sales sliding, it hired the agency N. W. Ayer in 1938 to tie the stone to romance. Ad Age later ranked copywriter Frances Geret...

Q 03/05

Clara Peller demanded 'Where's the beef?' in a 1984 commercial for which fast-food chain?

A) White Castle

B) McDonald's

C) Hardee's

D) Wendy's

Answer · why

D) Wendy's

Wendy's: weeks later Walter Mondale turned the line on his rival Gary Hart in the 1984 Democratic primaries, to say Hart's 'new ideas' had no substanc...

Q 04/05

Which future blockbuster director made the first 'Got Milk?' commercial in 1993?

A) Michael Bay

B) Gore Verbinski

C) David Fincher

D) Zack Snyder

Answer · why

A) Michael Bay

Michael Bay shot 'Aaron Burr' two years before his first feature film: a history buff with a mouthful of peanut butter and no milk cannot get out the ...

Q 05/05

Apple's 1997 campaign with the 'Crazy Ones' ad is widely read as a rejoinder to which rival's one-word slogan?

A) HP's 'Invent'

B) IBM's 'Think'

C) Dell's 'Easy'

D) Sony's 'Believe'

Answer · why

B) IBM's 'Think'

IBM's 'Think' goes back to Thomas J. Watson, who had the single word hung on office walls from 1911. Apple's ad, read by Richard Dreyfuss, raised a gl...