Q 01/05

Investor Aileen Lee picked which mythical beast in 2013 for a private startup valued at $1B or more?

A) Unicorn

B) Phoenix

C) Dragon

D) Griffin

Answer · why

A) Unicorn

Unicorn was chosen for its rarity: Lee's TechCrunch article found just 39 such companies, about 0.07 percent of the software startups funded in the sa...

Q 02/05

Which children's toy began in 1930s Cincinnati as a compound for cleaning coal soot off wallpaper?

A) Silly Putty

B) Play-Doh

C) Plasticine

D) Slinky

Answer · why

B) Play-Doh

Play-Doh was saved by a nursery-school teacher: Kay Zufall saw her pupils loved modelling with the fading cleaner and urged her brother-in-law's firm ...

Q 03/05

Which startup's founders raised about $30,000 in 2008 by selling breakfast cereal named after Obama and McCain?

A) Dropbox

B) Groupon

C) Airbnb

D) Uber

Answer · why

C) Airbnb

Airbnb was then AirBed & Breakfast and deep in debt: its founders repackaged a thousand boxes as Obama O's and Cap'n McCains, and the sales paid off m...

Q 04/05

Which website launched in 2005 as a video dating service under the slogan 'Tune In, Hook Up'?

A) Reddit

B) Flickr

C) Vimeo

D) YouTube

Answer · why

D) YouTube

YouTube's founders advertised on Craigslist, offering women money to upload dating videos; when almost nobody did, they opened the site to clips of an...

Q 05/05

Which ice cream company's founders, priced out of opening a bagel shop, learned the trade from a Penn State correspondence course?

A) Ben & Jerry's

B) Häagen-Dazs

C) Baskin-Robbins

D) Breyers

Answer · why

A) Ben & Jerry's

Ben & Jerry's opened in 1978 in a renovated gas station in Burlington, Vermont; Ben Cohen can barely smell, so he kept adding bigger chunks for textur...