Q 01/05

Helvetica was originally released in 1957 under what name?

A) Akzidenz-Grotesk

B) Univers Grotesk

C) Neue Haas Grotesk

D) Schweizer Grotesk

Answer · why

C) Neue Haas Grotesk

Linotype renamed it in 1960 after Helvetia, the Latin name for Switzerland; Max Miedinger and Eduard Hoffmann designed it.

Q 02/05

The name 'Helvetica' is Latin for what?

A) Neutral

B) Clear

C) Modern

D) Swiss

Answer · why

D) Swiss

It cashed in on Switzerland's reputation as the home of ultra-modern graphic design and became the face of the International Typographic Style.

Q 03/05

Which of these is a hallmark of the Swiss or International Typographic Style?

A) Asymmetric layouts on a grid with flush-left text

B) Centred, fully justified blocks of text

C) Hand-drawn lettering and calligraphy

D) Ornamental borders and drop shadows

Answer · why

A) Asymmetric layouts on a grid with flush-left text

Sans-serif faces such as Akzidenz-Grotesk and Helvetica were the other signature.

Q 04/05

Futura, the geometric sans-serif released in 1927, was designed by whom?

A) Herbert Bayer

B) Jan Tschichold

C) Paul Renner

D) Eric Gill

Answer · why

C) Paul Renner

It was built from near-perfect circles, triangles and squares as part of the New Frankfurt project.

Q 05/05

The serif face Stanley Morison created for a newspaper in 1931 took its name from which paper?

A) The New York Times

B) The Daily Telegraph

C) The Guardian

D) The Times of London

Answer · why

D) The Times of London

Stanley Morison of Monotype conceived it with Victor Lardent of the paper's advertising department, basing it on Plantin.