Q 01/05

Guccio Gucci opened his first Florence shop in 1921, selling imported leather luggage, on which street?

A) Via Condotti

B) Via della Vigna Nuova

C) Via de' Tornabuoni

D) Via Montenapoleone

Answer · why

B) Via della Vigna Nuova

He also set up a small workshop for local craftsmen, which grew to house sixty artisans.

Q 02/05

Before founding the company, Guccio Gucci worked as a bellhop at which London hotel?

A) The Ritz

B) The Savoy

C) The Dorchester

D) Claridge's

Answer · why

B) The Savoy

Loading wealthy guests' luggage taught him about their tastes in fabrics and travel.

Q 03/05

After his London hotel years, Guccio spent four years working for which upscale European rail company?

A) Ferrovie dello Stato

B) Thomas Cook & Son

C) Orient Express Ltd

D) Compagnie des Wagons-Lits

Answer · why

D) Compagnie des Wagons-Lits

He then worked for the luggage maker Franzi before opening his own shop.

Q 04/05

What 1935 event forced Gucci to start using raffia, wicker, wood and jute in place of scarce leather?

A) A fire that destroyed the workshop

B) A League of Nations embargo on Italy

C) The outbreak of the Spanish Civil War

D) The Wall Street Crash of 1929

Answer · why

B) A League of Nations embargo on Italy

The rombi motif and the "cuoio grasso" tanning technique both date from this period.

Q 05/05

Aldo Gucci persuaded his father to open the first shop outside the home city in 1938. Where?

A) Turin

B) Rome

C) Paris

D) Milan

Answer · why

B) Rome

It was at 21 Via Condotti; Aldo also added gloves, belts, wallets and keychains to the range.