Q 01/05

Where has Hallmark Cards been headquartered since its founder settled there in 1910?

A) St. Louis, Missouri

B) Omaha, Nebraska

C) Kansas City, Missouri

D) Cincinnati, Ohio

Answer · why

C) Kansas City, Missouri

Kansas City, Missouri is where Nebraska teenager Joyce Hall stepped off a train, and the family company later spent its own money rebuilding the worn-...

Q 02/05

When the postcard craze faded, Hallmark's founder bet that buyers wanted more privacy and began selling cards with what?

A) Envelopes

B) Wax seals

C) Ribbon ties

D) Gift boxes

Answer · why

A) Envelopes

Envelopes let people write what they would never put on an open postcard, so Joyce Hall, who had arrived in 1910 with two shoeboxes of postcards, move...

Q 03/05

As a boy, Hallmark's founder sold door-to-door for the California Perfume Company, which later took what name?

A) Mary Kay

B) Max Factor

C) Estée Lauder

D) Avon Products

Answer · why

D) Avon Products

Avon Products was the California Perfume Company's later name, and young Joyce Hall sold its soap and perfume to help support his sickly mother.

Q 04/05

At Christmas 1917 Hallmark's founders put fancy decorated French paper on sale and so invented what modern product?

A) Wallpaper

B) Gift wrap

C) Paper napkins

D) Confetti

Answer · why

B) Gift wrap

Gift wrap as we know it began when the founders ran out of Christmas tissue: the French sheets they sold instead went at once, so they began printing ...

Q 05/05

The brand name Hallmark borrowed a mark of quality used by which 14th-century London tradesmen?

A) Goldsmiths

B) Printers

C) Bookbinders

D) Vintners

Answer · why

A) Goldsmiths

Goldsmiths had their wares stamped at Goldsmiths' Hall to vouch for purity, and J.C. Hall liked that the word both promised quality and happened to co...