Q 01/05

Krispy Kreme founder Vernon Rudolph bought his yeast-raised recipe from a chef in which city?

A) Nashville

B) New Orleans

C) Paducah

D) Savannah

Answer · why

B) New Orleans

Rudolph rented a building in what is now Old Salem, Winston-Salem, in 1937 and began selling to grocery stores. The recipe's roots may trace to an Ohi...

Q 02/05

Before Winston-Salem, the Rudolphs sold Krispy Kreme doughnuts from a rented store on Gallatin Road in which city?

A) Louisville, Kentucky

B) Nashville, Tennessee

C) Atlanta, Georgia

D) Memphis, Tennessee

Answer · why

B) Nashville, Tennessee

Vernon and his uncle Ishmael Armstrong moved there in 1934 from a struggling general store in Paducah, Kentucky.

Q 03/05

Which Chicago conglomerate owned Krispy Kreme from 1976 until franchisees bought it back in 1982?

A) Kraft Foods

B) Beatrice Foods

C) Sara Lee Corporation

D) Quaker Oats Company

Answer · why

B) Beatrice Foods

The headquarters never left Winston-Salem. The company went public on the Nasdaq in April 2000 under the ticker KREM.

Q 04/05

At what price per share did Krispy Kreme go public in April 2000?

A) $21

B) $10

C) $35

D) $50

Answer · why

A) $21

It moved to the New York Stock Exchange as KKD in 2001 and peaked at $50 in August 2003, up 135 percent, before accounting scandals hit.

Q 05/05

Under what name did Bill Rosenberg open his Quincy, Massachusetts shop in 1948, before renaming it Dunkin' Donuts?

A) The Dunker

B) Open Kettle

C) Coffee Time

D) Quincy Kettle

Answer · why

B) Open Kettle

The idea came from selling food at factories and building sites, where coffee and doughnuts were the two top sellers. The Dunkie mascot arrived in 195...