Q 01/05

IKEA's self-service warehouse was born in 1971 when its Stockholm flagship reopened after which disaster?

A) A flood

B) A fire

C) A storm

D) A landslide

Answer · why

B) A fire

A fire. A fault in one of the store's own illuminated signs started the 1970 blaze, and the rebuilt shop let customers into the warehouse to fetch the...

Q 02/05

The E in IKEA stands for Elmtaryd, which was what to founder Ingvar Kamprad?

A) His home province

B) His family's farm

C) His first employer

D) His mother's surname

Answer · why

B) His family's farm

His family's farm. Kamprad grew up at Elmtaryd and ran the newly registered IKEA from it, sending out orders with the morning milk collection; the A i...

Q 03/05

IKEA's founder started the firm at 17 with a cash reward from his father for what?

A) Working the harvest

B) Winning a cycling race

C) Doing well at school

D) Finishing military service

Answer · why

C) Doing well at school

Doing well at school. Kamprad put the money into a mail-order firm selling pens and wallets, and furniture only joined the range five years later.

Q 04/05

As a boy, what did Ingvar Kamprad first buy in bulk from Stockholm to resell to his neighbours?

A) Seeds

B) Pencils

C) Stockings

D) Matches

Answer · why

D) Matches

Matches. He started at about five, selling them singly at a profit, and was soon cycling round the district with fish and seeds as well.

Q 05/05

In which small Swedish town did the first IKEA store open in 1958?

A) Älmhult

B) Malmö

C) Uppsala

D) Jönköping

Answer · why

A) Älmhult

Älmhult. When the store moved across town in 2012, the original building was restored to its 1958 look and reopened as the IKEA Museum.