Q 01/05

Which coffee chain did Steve Jobs prank-call on stage at the 2007 unveiling, ordering 4,000 lattes to go?

A) Peet's Coffee

B) Dunkin' Donuts

C) Starbucks

D) Caribou Coffee

Answer · why

C) Starbucks

Starbucks was what Jobs searched for in Google Maps, and he rang a store straight from its listing, then said 'just kidding, wrong number'.

Q 02/05

Which Apple marketing chief was mocked for saying it took 'courage' to drop the headphone jack in 2016?

A) Tim Cook

B) Phil Schiller

C) Craig Federighi

D) Eddy Cue

Answer · why

B) Phil Schiller

Phil Schiller's 'courage' still came with a free headphone-jack adapter in the box, an extra Apple quietly stopped including with new iPhones in 2018.

Q 03/05

Apple's first iPhone TV ad, aired during the 2007 Oscars, was a montage of movie and TV stars saying which word?

A) Hello

B) Yes

C) Wow

D) Goodbye

Answer · why

A) Hello

Hello echoed Christian Marclay's 1995 film Telephones: Marclay had refused Apple permission to recreate it, yet Apple ran its own montage during the O...

Q 04/05

What did Apple give every iPhone 4 owner free in 2010 after the 'Antennagate' complaints about lost signal?

A) A screen protector

B) A replacement SIM

C) A bumper case

D) A charging dock

Answer · why

C) A bumper case

A bumper case covered the steel antenna band that lost signal when gripped, and Apple refunded anyone who had already bought one.

Q 05/05

The lower-case 'c' in the polycarbonate iPhone 5c of 2013 is widely taken to stand for what?

A) Cheap

B) Compact

C) Classic

D) Color

Answer · why

D) Color

Color was the pitch, with the 5c sold in five bright shades, yet at launch it was the pricier iPhone 5s that sold out.