Q 01/05

Which coffee chain did Steve Jobs prank-call on stage at the 2007 unveiling, ordering 4,000 lattes to go?

A) Peet's Coffee

B) Dunkin' Donuts

C) Starbucks

D) Caribou Coffee

Answer · why

C) Starbucks

Starbucks took the prank call during the Google Maps demo, and fans were still ringing that San Francisco store to order 4,000 lattes six years later.

Q 02/05

Which Apple marketing chief was mocked for saying it took 'courage' to drop the headphone jack in 2016?

A) Tim Cook

B) Phil Schiller

C) Craig Federighi

D) Eddy Cue

Answer · why

B) Phil Schiller

Phil Schiller's line became a meme, but the same jack-less phones also brought the first official water-resistance rating and a solid-state home butto...

Q 03/05

Apple's first iPhone ad, shown during the 2007 Oscars, had film and TV characters answering phones with which word?

A) Hello

B) Yes

C) Speak

D) Goodbye

Answer · why

A) Hello

Hello was all the ad said, followed by 'Coming in June', in a montage of 31 clips running from Lucille Ball to Pixar's Mr. Incredible.

Q 04/05

What did Apple give every iPhone 4 owner free in 2010 after the 'Antennagate' complaints about lost signal?

A) A screen protector

B) A replacement SIM

C) A bumper case

D) A charging dock

Answer · why

C) A bumper case

A bumper case covered the steel antenna band that lost signal when gripped, and Apple refunded anyone who had already bought one.

Q 05/05

The lower-case 'c' in the polycarbonate iPhone 5c of 2013 is widely taken to stand for what?

A) Cheap

B) Compact

C) Classic

D) Color

Answer · why

D) Color

Color is the accepted reading, though Apple never said so: the iPhone 5c's polycarbonate shell was strengthened by a steel band and came in five brigh...