Q 01/05

The tiny extra pocket on Levi's jeans, a feature since the nineteenth century, was designed to protect what?

A) Coins

B) A watch

C) Matches

D) Gold nuggets

Answer · why

B) A watch

A watch was what the little pouch was built to guard, back when men carried pocket timepieces. It has since been nicknamed the frontier, coin, match a...

Q 02/05

Which clothing chain began in 1969 as a single store stocking nothing but Levi's jeans and LP records?

A) J.Crew

B) Benetton

C) Gap

D) American Eagle

Answer · why

C) Gap

Gap founder Don Fisher promised Levi's in every style and size under one roof, with the records there to pull in teenagers. Own-label clothes only arr...

Q 03/05

Which crooner, turned away from a Vancouver hotel in 1951 for wearing denim, was later given a Levi's denim tuxedo?

A) Frank Sinatra

B) Dean Martin

C) Perry Como

D) Bing Crosby

Answer · why

D) Bing Crosby

Bing Crosby's snub is said to be where the phrase Canadian tuxedo for double denim began. Levi's made 200 replicas of his jacket in 2014.

Q 04/05

The word jeans comes from the French name for which port city, known for its cheap work-clothes fabric?

A) Genoa

B) Marseille

C) Barcelona

D) Naples

Answer · why

A) Genoa

Genoa is Gênes in French, and from the 16th century its cotton fustian was the stuff of everyday work clothes. The trousers later took the fabric's na...

Q 05/05

Which animals strain in vain to pull apart a pair of jeans on the trademark patch sewn onto Levi's?

A) Horses

B) Oxen

C) Donkeys

D) Mules

Answer · why

A) Horses

Horses failing to tear the trousers apart have been Levi's trademark since 1886, chosen to symbolise the strength of its clothing. The design is known...