Q 01/05

Which sportswear brand's logo is the Swoosh?

A) Reebok

B) Adidas

C) Nike

D) Puma

Answer · why

C) Nike

Nike began as Blue Ribbon Sports and adopted the Swoosh as its official mark in 1971.

Q 02/05

How much was design student Carolyn Davidson paid for creating the Nike Swoosh in 1971?

A) $35

B) $350

C) $3,500

D) $35,000

Answer · why

A) $35

Phil Knight later gave her a diamond Swoosh ring and 500 shares of Nike stock, now worth a fortune.

Q 03/05

Which coffee chain's logo is a two-tailed siren?

A) Starbucks

B) Costa

C) Peet's

D) Tim Hortons

Answer · why

A) Starbucks

The 1971 original was topless with a fully visible double fish tail; it has been cropped and simplified ever since.

Q 04/05

What is hidden in the negative space between the E and the X of the FedEx logo?

A) A star

B) An arrow

C) A truck

D) A plane

Answer · why

B) An arrow

Designer Lindon Leader created a custom typeface in 1994 just to make the arrow work.

Q 05/05

The Toblerone logo mountain hides which animal, the symbol of the bar's home city of Bern?

A) An eagle

B) A bear

C) A goat

D) A lion

Answer · why

B) A bear

The triangular bar itself was inspired by the Matterhorn, and Theodor Tobler designed the shape in Bern.