Q 01/05

Louis Vuitton's first shop opened off which Paris square, now ringed by jewellers?

A) Concorde

B) Vendôme

C) Vosges

D) Bastille

Answer · why

B) Vendôme

Vendôme. The shop at 4 Rue Neuve-des-Capucines sat among couture houses and jewellers, a smart spot for a craftsman who advertised his skill at packin...

Q 02/05

Which French billionaire won control of Louis Vuitton's parent group after a bitter boardroom fight that ended in 1990?

A) François Pinault

B) Vincent Bolloré

C) Bernard Arnault

D) Alain Wertheimer

Answer · why

C) Bernard Arnault

Bernard Arnault. The Vuitton family's own chairman had invited him to invest as an ally in 1988, only to be forced out by him two years later.

Q 03/05

The French word malletier, part of Louis Vuitton's legal company name, describes what trade?

A) Hat-maker

B) Trunk-maker

C) Saddler

D) Glove-maker

Answer · why

B) Trunk-maker

Trunk-maker. The word comes from malle, French for trunk, and the house keeps the title even though it has sold ready-to-wear clothes since 1998 and n...

Q 04/05

How did the teenage Louis Vuitton travel nearly 300 miles from the Jura to Paris?

A) On foot

B) By river barge

C) By stagecoach

D) On a mule

Answer · why

A) On foot

On foot. He took about two years over it, stopping to work odd jobs for food and shelter, and reached Paris in 1837 aged 16.

Q 05/05

Which football trophy has arrived at every final since 2010 in a custom Louis Vuitton case?

A) Champions League

B) World Cup

C) Copa América

D) FA Cup

Answer · why

B) World Cup

World Cup. Italy's 2006 captain Fabio Cannavaro carried the first case out in South Africa, and since 2014 past winners have unveiled it beside stars ...