Q 01/05

Nike's 'Just Do It' was reportedly inspired by the last words of whom?

A) Convicted murderer Gary Gilmore

B) Runner Steve Prefontaine

C) Boxer Muhammad Ali

D) Astronaut Neil Armstrong

Answer · why

A) Convicted murderer Gary Gilmore

Convicted murderer Gary Gilmore said 'Let's do it' before his 1977 execution; Dan Wieden of Wieden+Kennedy adapted it into 'Just Do It' in 1988.

Q 02/05

How much was Carolyn Davidson paid in 1971 for designing the Nike Swoosh?

A) $350

B) $35

C) $3,500

D) $35,000

Answer · why

B) $35

$35 was the fee for about 17 hours of work billed at $2 an hour; in 1983 Phil Knight gave the Portland State design student a diamond Swoosh ring and ...

Q 03/05

The Swoosh's shape was inspired by what?

A) A checkmark on a report card

B) The curve of a running track

C) The wings of a Greek goddess

D) The tail of a cheetah

Answer · why

C) The wings of a Greek goddess

The wings of a Greek goddess: Nike is the winged goddess of victory, and the Swoosh suggests motion; Blue Ribbon Sports formally became Nike, Inc. in ...

Q 04/05

'Got Milk?' was created in 1993 for which client?

A) Nestle USA

B) Dairy Queen restaurants

C) The US Agriculture Department

D) California's dairy board

Answer · why

D) California's dairy board

California's dairy board, the California Milk Processor Board, hired Goodby Silverstein & Partners in 1993; the campaign's premise was the misery of r...

Q 05/05

Who directed the first 'Got Milk?' commercial, in which a history buff can't say 'Aaron Burr' through peanut butter?

A) Michael Bay

B) Ridley Scott

C) David Fincher

D) Spike Jonze

Answer · why

A) Michael Bay

Michael Bay, then a commercials director, shot the 1993 'Aaron Burr' spot two years before his feature debut Bad Boys; the national milk-moustache ads...