Q 01/05

In which California city did the McDonald brothers open the original McDonald's restaurant in 1940?

A) San Bernardino

B) Sacramento

C) San Diego

D) Santa Monica

Answer · why

A) San Bernardino

The brothers had run an earlier food stand in Monrovia with their father before moving out along Route 66.

Q 02/05

What was Ray Kroc selling when he first visited the McDonald brothers in 1954?

A) Paper cups

B) Milkshake mixers

C) Frozen potatoes

D) Neon signs

Answer · why

B) Milkshake mixers

The brothers had bought eight of his Prince Castle Multimixers, and Kroc went to see why one stand needed so many.

Q 03/05

Ray Kroc's first franchised restaurant opened in 1955 in which Illinois town?

A) Oak Brook

B) Naperville

C) Des Plaines

D) Evanston

Answer · why

C) Des Plaines

It was actually the ninth McDonald's overall, but the corporation dates itself from Kroc's April 15, 1955 opening.

Q 04/05

For what sum did Ray Kroc buy out the McDonald brothers in 1961?

A) $500,000

B) $10 million

C) $27 million

D) $2.7 million

Answer · why

D) $2.7 million

The figure was set so each brother would clear $1 million after taxes; they lost the right to their own name and had to rebrand their original stand T...

Q 05/05

What was the brothers' streamlined kitchen method, the fast food industry's template, called?

A) The Speedee Service System

B) The Quick Counter

C) The Golden Standard

D) The Assembly Line

Answer · why

A) The Speedee Service System

They fired their 20 carhops, replaced plates with paper and cut the menu to nine items when they launched it in 1948.