Q 01/05

In which California city did the McDonald brothers open the original McDonald's restaurant in 1940?

A) San Bernardino

B) Sacramento

C) San Diego

D) Santa Monica

Answer · why

A) San Bernardino

The brothers opened McDonald's Bar-B-Q in San Bernardino in 1940, on Route 66, after running an earlier hot-dog stand, the Airdrome, in Monrovia with ...

Q 02/05

What was Ray Kroc selling when he first visited the McDonald brothers in 1954?

A) Paper cups

B) Milkshake mixers

C) Frozen potatoes

D) Neon signs

Answer · why

B) Milkshake mixers

The brothers had bought eight of his Prince Castle Multimixers, and Kroc went to see why one stand needed so many.

Q 03/05

Ray Kroc's first franchised restaurant opened in 1955 in which Illinois town?

A) Oak Brook

B) Naperville

C) Des Plaines

D) Evanston

Answer · why

C) Des Plaines

Kroc's Des Plaines restaurant opened on April 15, 1955, the date the corporation counts as its founding, though it was in fact about the ninth McDonal...

Q 04/05

For what sum did Ray Kroc buy out the McDonald brothers in 1961?

A) $500,000

B) $10 million

C) $27 million

D) $2.7 million

Answer · why

D) $2.7 million

Kroc paid $2.7 million in 1961, a figure set so each brother cleared $1 million after taxes; they lost the rights to their own name and renamed their ...

Q 05/05

What was the brothers' streamlined kitchen method, the fast food industry's template, called?

A) The Speedee Service System

B) The Quick Counter

C) The Golden Standard

D) The Assembly Line

Answer · why

A) The Speedee Service System

The Speedee Service System, launched in 1948, turned the kitchen into an assembly line: the brothers fired their 20 carhops, swapped plates for paper ...