Q 01/05
A) Mainz
B) Nuremberg
C) Cologne
D) Frankfurt
Answer · why
Movable type already existed in East Asia; Gutenberg's press, oil-based ink and casting moulds are what made printing fast. About 180 copies of his 42...
Q 02/05
A) Venice
B) Antwerp
C) Strasbourg
D) London
Answer · why
Johann Carolus, a bookbinder turned printer, got his news from postmen and traders; some historians grumble that its book-like format makes it a 'news...
Q 03/05
A) A penny paper
B) A Sunday paper
C) An evening paper
D) An illustrated paper
Answer · why
At one cent it cost a sixth of its rivals, was sold on the street by newsboys and paid its way with advertising rather than subscriptions, a model new...
Q 04/05
A) Adolph Ochs and Horace Greeley
B) James Gordon Bennett and Benjamin Day
C) Joseph Pulitzer and William Randolph Hearst
D) Henry Luce and Condé Nast
Answer · why
The name comes from the Yellow Kid, a comic-strip character who appeared first in one paper and then the other; historians now doubt the papers actual...
Q 05/05
A) Harvard
B) Northwestern
C) Yale
D) Columbia
Answer · why
There are 23 prizes; each carries 15,000 dollars except one, which is the only one given to a news organisation and comes with a gold medal.
Play the full Media quiz — scored, streaked, and passable to a friend.