Q 01/05
A) Printed it on the packaging
B) Registered it as a trademark
C) Used it in its advertising
D) Translated it for export markets
Answer · why
Registered it as a trademark: DuPont chose to launch 'nylon' as a generic word for the whole family of materials, which is why rival makers could late...
Q 02/05
A) Rayon
B) Orlon
C) Lycra
D) Dacron
Answer · why
DuPont's experience with rayon fed directly into how it developed and marketed nylon over an eleven-year programme from 1927 to 1938.
Q 03/05
A) To raise cash for new fibres
B) To head off an antitrust suit
C) To get round a factory strike
D) To settle a patent dispute
Answer · why
To head off an antitrust suit, and partly to meet demand it could not satisfy alone, DuPont licensed the Chemstrand Corporation to make nylon, and mor...
Q 04/05
A) Fishing line
B) Sewing thread
C) Racket strings
D) Toothbrush bristles
Answer · why
Toothbrush bristles: Dr. West's Miracle-Tuft brush of 1938 swapped imported hog hair for DuPont's new filament, well before any nylon stockings reache...
Q 05/05
A) A ration book
B) A worn-out silk pair
C) Proof they lived locally
D) A newspaper coupon
Answer · why
Proof they lived locally kept the 4,000 trial pairs in the one city, and the rest of the country had to wait until May 1940.
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