Q 01/05

In which city was the company that became Rolex founded in 1905?

A) London

B) Paris

C) Geneva

D) Zurich

Answer · why

A) London

London is where Hans Wilsdorf, aged 24, and Alfred Davis began by importing Swiss watch movements and casing them for jewellers; the head office did n...

Q 02/05

Collectors nickname the first Rolex GMT-Master's two-colour bezel after which soft drink?

A) Coca-Cola

B) Fanta

C) Dr Pepper

D) Pepsi

Answer · why

D) Pepsi

Pepsi's colours matched the bezel, whose red half marks the daylight hours and blue half the night; a later black-and-red version duly became the 'Cok...

Q 03/05

What does Rolex laser-etch, almost invisibly, into its crystals?

A) Serial number

B) Crown logo

C) Swiss cross

D) Hallmark

Answer · why

B) Crown logo

Crown logo: a copy almost too small to see sits in the crystal at six o'clock to trip up counterfeiters; Rolex registered the five-point crown as its ...

Q 04/05

In which country was Rolex's founder Hans Wilsdorf born?

A) Austria

B) Denmark

C) Sweden

D) Germany

Answer · why

D) Germany

Germany: born in Kulmbach, Bavaria, Wilsdorf was orphaned at twelve and sent to boarding school, then left as a young man for a job with a Swiss watch...

Q 05/05

What relation was co-founder Alfred Davis to Hans Wilsdorf?

A) Father-in-law

B) Brother-in-law

C) Stepbrother

D) First cousin

Answer · why

B) Brother-in-law

Brother-in-law Alfred Davis gave the firm half its first name, Wilsdorf & Davis; both surnames were dropped in 1915, when it became the Rolex Watch Co...