Q 01/05

Gudetama only came second in Sanrio's 2013 food-character contest — to a character based on what?

A) A salmon fillet

B) A bowl of ramen

C) A block of tofu

D) A fish cake

Answer · why

A) A salmon fillet

A salmon fillet named Kirimichan won the online poll, yet by 2019 the runner-up had become Sanrio's third most profitable character; Kirimichan is a c...

Q 02/05

Kuromi, My Melody's rival introduced in a 2005 Sanrio anime, has her official birthday on which holiday?

A) Christmas Eve

B) Halloween

C) New Year's Day

D) Valentine's Day

Answer · why

B) Halloween

Halloween suits a character with a devil tail and a criminal streak: Sanrio gives Kuromi a birthday of 31 October. She began life as a biker-gang lead...

Q 03/05

Which Sanrio character won the fan-voted Sanrio Character Ranking five years running, from 2020 to 2024?

A) Kuromi

B) Hello Kitty

C) Gudetama

D) Cinnamoroll

Answer · why

D) Cinnamoroll

Cinnamoroll also won in 2017 and 2018; in Sanrio's story the white puppy fell from the clouds outside Café Cinnamon, where he was taken in, and his cu...

Q 04/05

The European Commission fined Sanrio 6.2 million euros in 2019 for doing what with its licensed merchandise?

A) Mislabelling toy safety marks

B) Blocking cross-border sales

C) Fixing prices with Disney

D) Underpaying import duties

Answer · why

B) Blocking cross-border sales

Blocking cross-border sales inside the EU cost Sanrio about 6.9 million US dollars, because licensees had been told not to sell Hello Kitty goods outs...

Q 05/05

Bad Badtz-Maru, Sanrio's spiky-haired penguin, treats which animal, named Pochi, like a pet dog?

A) A baby alligator

B) A seal pup

C) A panda cub

D) A snapping turtle

Answer · why

A) A baby alligator

A baby alligator called Pochi trots after Badtz-Maru like a puppy, alongside Hana-Maru the white seal and Pandaba, a panda in a red bikini skirt. Badt...