Q 01/05

Gudetama only came second in Sanrio's 2013 food-character contest — to a character based on what?

A) A salmon fillet

B) A bowl of ramen

C) A block of tofu

D) A fish cake

Answer · why

A) A salmon fillet

A salmon fillet named Kirimichan beat Gudetama in the in-house poll, and the runner-up went on to become Sanrio's third most profitable character. Kir...

Q 02/05

Kuromi, My Melody's rival introduced in a 2005 Sanrio anime, has her official birthday on which holiday?

A) Christmas Eve

B) Halloween

C) New Year's Day

D) Valentine's Day

Answer · why

B) Halloween

Halloween suits a character with a devil tail and a criminal streak: Sanrio gives Kuromi a birthday of 31 October. She began life as a biker-gang lead...

Q 03/05

Which Sanrio character won the fan-voted Sanrio Character Ranking five years running, from 2020 to 2024?

A) Kuromi

B) Hello Kitty

C) Gudetama

D) Cinnamoroll

Answer · why

D) Cinnamoroll

Cinnamoroll, the white puppy who flies with his ears, also won in 2017 and 2018, and finished above Hello Kitty in every poll from 2020 to 2026. The r...

Q 04/05

The European Commission fined Sanrio 6.2 million euros in 2019 for doing what with its licensed merchandise?

A) Mislabelling toy safety marks

B) Blocking cross-border sales

C) Fixing prices with Disney

D) Underpaying import duties

Answer · why

B) Blocking cross-border sales

Blocking cross-border sales inside the EU cost Sanrio about 6.9 million US dollars, because licensees had been told not to sell Hello Kitty goods outs...

Q 05/05

Bad Badtz-Maru, Sanrio's spiky-haired penguin, treats which animal, named Pochi, like a pet dog?

A) A baby alligator

B) A seal pup

C) A panda cub

D) A tortoise

Answer · why

A) A baby alligator

A baby alligator called Pochi trots after Badtz-Maru like a puppy, alongside Hana-Maru the white seal and Pandaba, a panda in a red bikini skirt. Badt...