Q 01/05

"Just Do It" is the slogan of which company?

A) Nike

B) Reebok

C) Adidas

D) Puma

Answer · why

A) Nike

Over the following decade the company's share of the North American sport-shoe market climbed from 18 to 43 percent.

Q 02/05

Dan Wieden said Nike's "Just Do It" was inspired by the last words of which death-row inmate?

A) Ted Bundy

B) Caryl Chessman

C) Gary Gilmore

D) Perry Smith

Answer · why

C) Gary Gilmore

Wieden joked that he changed "let's" to "just" because otherwise he would have had to give Gilmore credit.

Q 03/05

"Think different" was the slogan of which company from 1997 to 2002?

A) IBM

B) Microsoft

C) Apple

D) Dell

Answer · why

C) Apple

Steve Jobs rejected a rival agency's proposed slogan, "We're back", on the grounds that Apple wasn't back yet.

Q 04/05

Who narrated the broadcast version of Apple's "Think different" television ad?

A) Steve Jobs

B) Richard Dreyfuss

C) Robin Williams

D) Jeff Goldblum

Answer · why

B) Richard Dreyfuss

A version narrated by Jobs himself was recorded but shelved; he had also tried to recruit Robin Williams, whose wife refused to pass on the message.

Q 05/05

Which fast-food chain introduced "Where's the beef?" in 1984?

A) Burger King

B) Wendy's

C) McDonald's

D) Hardee's

Answer · why

B) Wendy's

The ad was titled "Fluffy Bun" and mocked the big-bun, small-patty burgers of a fictional rival.