Q 01/05

"Just Do It" is the slogan of which company?

A) Nike

B) Reebok

C) New Balance

D) Puma

Answer · why

A) Nike

Nike's share of the North American sport-shoe market climbed from 18 to 43 percent in the decade after the slogan launched.

Q 02/05

Which men's grooming brand's 2010 ads starred 'The Man Your Man Could Smell Like'?

A) Axe

B) Old Spice

C) Brut

D) Right Guard

Answer · why

B) Old Spice

Old Spice's star, Isaiah Mustafa, then filmed 186 personalised video replies to fans and celebrities in about two and a half days.

Q 03/05

Which jazz singer's voice shattered a glass, live and again on tape, in Memorex's famous 1970s ads?

A) Nina Simone

B) Peggy Lee

C) Ella Fitzgerald

D) Billie Holiday

Answer · why

C) Ella Fitzgerald

Ella Fitzgerald's recorded note broke a second glass on playback, which set up the slogan asking whether it was live or Memorex.

Q 04/05

Which camera company's early slogan promised 'You press the button, we do the rest'?

A) Polaroid

B) Kodak

C) Leica

D) Nikon

Answer · why

B) Kodak

Kodak, famous for film, had its own engineer Steven Sasson build a battery-powered handheld digital camera prototype in 1975.

Q 05/05

Which video-sharing site's logo once carried the slogan 'Broadcast Yourself'?

A) Vimeo

B) Dailymotion

C) YouTube

D) Hulu

Answer · why

C) YouTube

YouTube's first video, 'Me at the zoo', shows co-founder Jawed Karim at the San Diego Zoo remarking that elephants have really long trunks.