Q 01/05

At which famous Seattle public market was Starbucks founded in 1971?

A) Ballard

B) Pike Place

C) Fremont

D) Westlake

Answer · why

B) Pike Place

The first store sold only beans and equipment at 2000 Western Avenue before moving to its famous Pike Place Market address in 1976.

Q 02/05

What did the original Starbucks sell for its first decade?

A) Espresso drinks only

B) Loose tea and pastries

C) Whole beans and equipment

D) Ice cream and sodas

Answer · why

C) Whole beans and equipment

The three founders met at the University of San Francisco and learned roasting from a Berkeley coffee pioneer, whose company supplied their beans unti...

Q 03/05

Which novel supplied the name Starbucks, via its chief mate?

A) Moby-Dick

B) Treasure Island

C) Two Years Before the Mast

D) The Old Man and the Sea

Answer · why

A) Moby-Dick

The founders had shortlisted 'Starbo' from a Cascade mining town; co-founder Bowker admitted the Melville link was 'only coincidental'.

Q 04/05

Which coffee pioneer, whose Berkeley company supplied the beans, taught the Starbucks founders to roast?

A) Howard Schultz

B) George Howell

C) Jim Reynolds

D) Alfred Peet

Answer · why

D) Alfred Peet

Peet stopped supplying them in 1973 but helped train their new roastmaster; in 1984 the Starbucks owners bought Peet's outright.

Q 05/05

What is the twin-tailed figure in the Starbucks logo?

A) A Norse sea goddess

B) A siren

C) The Little Mermaid

D) A river nymph

Answer · why

B) A siren

A spokeswoman described her in 2006 as a twin-tailed mermaid or siren from Greek mythology; the first version was topless.