Q 01/05

At which famous Seattle public market was Starbucks founded in 1971?

A) Ballard

B) Pike Place

C) Fremont

D) Westlake

Answer · why

B) Pike Place

Pike Place Market has housed the '1912 Pike Place' store since 1976; the 1971 original stood a block away, and the market shop kept the original brown...

Q 02/05

What did the original Starbucks sell for its first decade?

A) Espresso drinks only

B) Loose tea and pastries

C) Whole beans and equipment

D) Ice cream and sodas

Answer · why

C) Whole beans and equipment

'Whole beans and equipment' were the stock: the shop roasted and sold beans alongside grinders and brewers, offering only free tasting samples, and di...

Q 03/05

Which novel supplied the name Starbucks, via its chief mate?

A) Moby-Dick

B) Treasure Island

C) Two Years Before the Mast

D) The Old Man and the Sea

Answer · why

A) Moby-Dick

Moby-Dick supplied the name: Starbuck is the Pequod's first mate in Melville's 1851 novel, and co-founder Gordon Bowker later admitted the link to the...

Q 04/05

Which coffee pioneer, whose Berkeley company supplied the beans, taught the Starbucks founders to roast?

A) Howard Schultz

B) George Howell

C) Jim Reynolds

D) Alfred Peet

Answer · why

D) Alfred Peet

Alfred Peet, the Dutch-born roaster who opened his Berkeley shop in 1966, taught the founders to roast and supplied their beans until 1973, then helpe...

Q 05/05

What is the twin-tailed figure in the Starbucks logo?

A) A Norse sea goddess

B) A siren

C) The Little Mermaid

D) A river nymph

Answer · why

B) A siren

A siren is the figure: a twin-tailed mermaid from Greek mythology, shown bare-breasted in the 1971 brown logo and covered up when the company changed ...