Q 01/05

Who directed Apple's dystopian "1984" commercial that introduced the Macintosh?

A) Tony Scott

B) David Fincher

C) Ridley Scott

D) Michael Bay

Answer · why

C) Ridley Scott

Scott had released Blade Runner about eighteen months earlier and shot the spot in England, using local skinheads as the pale drone workers.

Q 02/05

Which advertising agency created Apple's "1984" Macintosh spot?

A) Wieden+Kennedy

B) Ogilvy & Mather

C) BBDO

D) Chiat/Day

Answer · why

D) Chiat/Day

Apple's board hated the finished film, and Chiat/Day quietly failed to resell the 60-second slot it had been told to unload.

Q 03/05

To qualify for the Clio Awards, Apple's '1984' ad quietly aired on December 31, 1983 in which city?

A) Boise, Idaho

B) Fargo, North Dakota

C) Twin Falls, Idaho

D) Missoula, Montana

Answer · why

C) Twin Falls, Idaho

The KMVT airing came at the last possible break before midnight; the only national airing followed on January 22, 1984 during the third quarter.

Q 04/05

Apple's poorly received 1985 ad 'Lemmings' showed a line of blindfolded office workers doing what?

A) Marching into the sea

B) Filing into a furnace

C) Boarding a bus

D) Walking off a cliff

Answer · why

D) Walking off a cliff

The soundtrack was a discordant whistled version of "Heigh-Ho", and Apple stayed away from the game until its "Hal" ad in 1999.

Q 05/05

In Coca-Cola's "Hey Kid, Catch!" ad, what does "Mean Joe" Greene toss to the young fan?

A) His helmet

B) His cleats

C) A signed football

D) His game-worn jersey

Answer · why

D) His game-worn jersey

The 60-second spot won a Clio and was remade in other countries with local stars such as Diego Maradona and Zico.