50 Fun Facts About Candy Slogans

Which candy bar's 2010 Betty White ad launched 'You're not you when you're hungry'?

BBDO credited the campaign with lifting the bar from seventh to the world's best-selling candy bar; an earlier line was 'Hungry? Why wait?'

The candy bar launched in 1930 that later starred Betty White was named after what?

Introduced in 1930, it was sold as Marathon in Britain and Ireland until 1990.

In the famous 1970 Tootsie Pop commercial, how many licks does Mr. Owl take before biting?

Paul Winchell voiced the owl; a Purdue licking machine later averaged 365 licks and Michigan researchers counted 412.

Which two candy bars were sold with 'Sometimes you feel like a nut, sometimes you don't'?

Almond Joy has almonds under milk chocolate; Mounds is dark chocolate with no nuts. Hershey bought both in 1988.

Which mints are 'The Original Celebrated Curiously Strong'?

Smith & Company created them in London in the 1780s; the collectible tins arrived in the 1920s.

Which candy was known in 1980s and 90s ads as 'The Freshmaker'?

The campy commercials were parodied by the Foo Fighters; the mints also famously erupt when dropped in Diet Coke.

Which candy, originally called Mars Men, has a three-word slogan tracing its flavour from tart to sugary to gone?

'Sour. Sweet. Gone.' Inventor Frank Galatolie's original name was dropped in the 1980s.

Which cartoon character warned 'Nobody better lay a finger on my Butterfinger' from 1988 to 2001?

The bar's name was picked in a public contest in 1923; its coating contains no cocoa butter so cannot legally be called chocolate.

'Get the sensation' has been the tagline of which mint-chocolate candy since the 1970s?

Each pattie once had to pass a 'snap test', breaking cleanly in the middle, at the York, Pennsylvania factory.

Who wrote 'Have a break... have a Kit Kat' in 1957?

The bar began life in 1935 as Rowntree's Chocolate Crisp; in Japan its name sounds like 'kitto katsu', 'surely win'.

Which company makes Kit Kat in the United States under a licence dating from 1970?

Nestlé controls the brand everywhere else after buying Rowntree's in 1988; Japan has seen more than 300 flavours.

The two Ms in M&M's stand for Forrest Mars and the son of which chocolate company's president?

Bruce Murrie was the son of Hershey's president; the 'melts in your mouth, not in your hand' line arrived in 1949 and red M&M's vanished from 1976 to 1987 over a dye scare.

In a 1995 consumer vote, which colour replaced tan in the M&M's mix?

Blue took 54% of the vote; the animated spokescandies Red and Yellow debuted the same year.

Which New York agency created Skittles' 'Taste the Rainbow' campaign?

Skittles were first made in Britain in the 1970s; lime was swapped for green apple in 2013 and brought back in 2021.

The 2012 'Pick a Side' campaign for a twin-stick chocolate bar invented a rivalry between what?

The name means 'twin sticks'; the bar was sold as Raider in mainland Europe until 1991.

'Two great tastes that taste great together' sold which candy in the 1970s and 80s?

The ads showed strangers colliding with peanut butter and chocolate; the 1990s line was 'There's no wrong way to eat a Reese's'.

H. B. Reese, who created the peanut butter cup in 1928, had previously worked for whom?

The cups sold for a penny at first; Reese's is now America's best-selling candy brand at $3.1 billion a year.

Which chocolate bar has boasted since 1928 of containing 'a glass and a half'?

Its 2007 drumming-gorilla ad came from an in-house unit called Glass And A Half Full Productions.

Which bar's classic slogan promised to help you 'work, rest and play'?

Forrest Mars first made it in Slough in 1932, basing it on his father's American Milky Way.

Which British bar was sold as 'the sweet you can eat between meals without ruining your appetite'?

The name comes from a malted-milk drink, not the galaxy; the American Milky Way is a different bar with caramel.

Life Savers' early marketing urged shoppers with the line 'Still only 5 cents'. Who bought the recipe from inventor Clarence Crane for $2,900?

Noble put the rolls beside cash registers; the five-flavour roll arrived in 1935 and Wint-O-Green ones spark when crushed.

The Kisses' longest-running commercial, first aired in 1989, shows the chocolates doing what?

The paper plume was added in 1921 and Hershey trademarked the foil-wrapped cone in 1924.

3 Musketeers got its name because the original 1932 pack contained what?

Chocolate, strawberry and vanilla; wartime sugar rationing left only chocolate, later sold as 'Big on chocolate!'

Which sports commentator wrote the 1970s slogan 'Opal Fruits, made to make your mouth water'?

Opal Fruits became Starburst in the UK in 1998; the modern line is 'Unexplainably Juicy'.

Which surrealist painter designed the Chupa Chups logo in 1969?

The Spanish lollipop's name comes from chupar, 'to suck', and it was the first candy sent to the Mir space station in 1995.

Werther's Original is named after what?

Storck was founded in Werther, Westphalia, in 1903; the ads famously show a grandfather sharing the caramels with a boy.

Which candy's box has two compartments so each side holds a different flavour?

Launched under the Willy Wonka brand in the 1980s, the brand's Gummy Clusters pushed sales past $500 million by 2024.

Big League Chew, the shredded gum in a pouch, was created by players from which minor-league team?

Pitcher Rob Nelson invented it and Jim Bouton pitched it to Wrigley as an alternative to chewing tobacco; a billion pouches have sold.

Tic Tac mints were named after what?

Ferrero launched them in 1969 as Refreshing Mints; the ads stress they have fewer than two calories.

According to its maker, the Baby Ruth bar was named after whom?

Sceptics suspected Curtiss just wanted to avoid paying the slugger; in 1923 the company parachuted bars over Pittsburgh from a plane.

The letters in PEZ come from which German word?

Invented in Vienna in 1927 as an adult breath mint, the candy got its dispenser in 1949 and character heads in 1955.

Jolly Rancher's founders picked the name to make the company sound like what?

Bill and Dorothy Harmsen opened an ice-cream shop in Golden, Colorado, in 1949; the original flavours were watermelon, apple and Fire Stix.

Toblerone's name blends the founder's surname with the Italian word for what?

Torrone; the founder's sons said the triangular shape came from a Folies Bergère dance finale, not the Matterhorn.

Haribo's name is an abbreviation of what?

The company made the first gummy bear in 1922 as the Tanzbär; its jingle promises that kids and grown-ups love it so.

Which is Wrigley's oldest gum flavour still in production, introduced in 1893?

Its fruit flavour is deliberately vague; an agency once described it as banana and pineapple.

Which marshmallow chicks are made by Just Born of Bethlehem, Pennsylvania?

Mechanised production in 1954 cut a 27-hour hand-forming process to minutes; more than two billion are made a year.

Which peanut-and-caramel bar was sold as Marathon in Britain and Ireland until 1990?

The name was changed to match global branding; the bar sells more than $380 million a year worldwide.

Which company owns Skittles, Starburst and Life Savers through its Wrigley division?

Altoids are now made in Chattanooga, Tennessee, after production moved from Wales.

Which company bought Butterfinger, Baby Ruth and other Nestlé US candy brands for $2.8 billion in 2018?

The Italian firm reformulated both bars in 2019, removing preservatives such as TBHQ.

Roughly how many foil-wrapped Kisses chocolates are produced every day?

The foil-wrapped cone with its paper plume has been a registered design trademark since 1924.

From 1980 to 2003, British ads asked if you loved anyone enough to give them your last what?

The caramel-filled chocolates were created by Mackintosh's in 1937 and passed to Nestle when it bought Rowntree in 1988.

Which seasonal treat has been sold in the UK and Ireland with the question 'How do you eat yours?'

New Zealand got a different line, 'Don't get caught with egg on your face', while US ads use a clucking Cadbury Bunny.

Which malted-milk sweets are sold as 'The lighter way to enjoy chocolate'?

1930s ads went further, claiming the malted centre was one-seventh as fattening as ordinary chocolate centres and pitching them as a weight-loss aid.

Which Cadbury honeycomb bar tells British shoppers to 'Get that Friday feeling'?

Its 1991 campaign set to the Pointer Sisters' 'I'm So Excited' was animated by Aardman and ran until 2008, one of the longest ad runs on British TV.

'Four out of five dentists surveyed recommend sugarless gum' was long tied to which brand?

The figure reportedly came from an early-1960s survey in which about 80 percent of responding dentists agreed, rounded to the nearest whole number.

SNL's 'floor wax and a dessert topping' sketch spoofed the 'two mints in one' ads of which brand?

Gilda Radner and Dan Aykroyd argued over 'Shimmer' until Chevy Chase settled it. The real mints contained no mint oil at all, just a blend called Retsyn.

Which Wrigley gum has used identical twins in its ads since 1939, later including the Mowry sisters?

The first twins were Marie and Mildred Maier of Silverhill, Alabama. Denise and Dian Gallup later spoofed the role in Mel Brooks's Spaceballs.

The jingle 'Kiss a Little Longer' sold which cinnamon gum from 1979 to 1998?

The ads showed couples kissing so long that one always had to chase a departing ride. Verizon Wireless reused the tune in 2010 for its own 'Big Red' nickname.

Which 1966 candy was launched with the jingle 'First it's a candy, then it's a gum'?

They were named after Razzleberry, a planned flavour that never materialised. The original was raspberry, and Tootsie Roll Industries now owns the brand.

In 2010 Cadbury retired the 'crumbliest, flakiest chocolate' jingle after roughly how many years?

Jingle writer Ronnie Bond also composed the Bran Flakes 'tasty tasty' tune. The replacement ad floated a woman against black with only a haunting piano piece.