159 Fun Facts About Slogan

"Just Do It" is the slogan of which company?

Nike's share of the North American sport-shoe market climbed from 18 to 43 percent in the decade after the slogan launched.

Which men's grooming brand's 2010 ads starred 'The Man Your Man Could Smell Like'?

Old Spice's star, Isaiah Mustafa, then filmed 186 personalised video replies to fans and celebrities in about two and a half days.

Which jazz singer's voice shattered a glass, live and again on tape, in Memorex's famous 1970s ads?

Ella Fitzgerald's recorded note broke a second glass on playback, which set up the slogan asking whether it was live or Memorex.

Which camera company's early slogan promised 'You press the button, we do the rest'?

Kodak, famous for film, had its own engineer Steven Sasson build a battery-powered handheld digital camera prototype in 1975.

Which video-sharing site's logo once carried the slogan 'Broadcast Yourself'?

YouTube's first video, 'Me at the zoo', shows co-founder Jawed Karim at the San Diego Zoo remarking that elephants have really long trunks.

Which actress delivered the line "Where's the beef?" in the original commercial?

Clara Peller was an 80-year-old temporary manicurist on an earlier ad shoot when the agency cast her, and she was later dropped for saying 'I found it' in a Prego ad.

Which US state's tourism slogan, written in 1969, declares it is 'for Lovers'?

Virginia's agency first drafted separate history, beach and mountain 'lovers' ads, and the short line entered the Madison Avenue Walk of Fame in 2009.

The first "Got Milk?" commercial hinged on a radio quiz asking who shot which Founding Father?

Alexander Hamilton's killer, Aaron Burr, is the answer the historian knows but can't say through a mouthful of peanut butter sandwich.

"A Diamond Is Forever" was coined in 1947 for which company?

De Beers' line likely inspired the James Bond title Diamonds Are Forever, and Advertising Age named it the best slogan of the 20th century in 2000.

Which hair-colour brand's 1956 ads teased that only her hairdresser knows for sure?

Clairol's line came from copywriter Shirley Polykoff, whose campaign changed attitudes to dyed hair as sales soared.

Which brand's slogan is "Melts in your mouth, not in your hand"?

M&M's were first made with Hershey chocolate, because Hershey controlled America's rationed chocolate during World War II.

Which cereal promises that it is 'magically delicious'?

Lucky Charms began when General Mills developer John Holahan mixed bits of circus peanut candy into a bowl of Cheerios.

Which fried-chicken chain's slogan is 'It's finger lickin' good'?

KFC's very name, Kentucky Fried Chicken, was coined by Don Anderson, a sign painter working for a Utah restaurant owner.

Which chocolate bar's famous slogan begins 'Have a break'?

Kit Kat's name echoes the Japanese phrase 'kitto katsu', 'you will surely win', so students there are given it as a good-luck charm before exams.

Which cereal's mascots are Snap, Crackle and Pop?

Rice Krispies' trio first appeared in 1933, and their names come from a radio ad describing the cereal's sound in milk.

Which sandwich chain used the slogan "Eat Fresh"?

Subway also branded its counter staff 'Sandwich Artists'.

What were the original words of L'Oréal's slogan when copywriter Ilon Specht wrote it in 1973?

'Because I'm worth it' became 'Because you're worth it' in the mid-2000s and 'Because we're worth it' in 2009.

Which frozen and canned vegetable brand's mascot booms 'Ho ho ho'?

Green Giant's mascot began in 1928 as a scowling caveman in a bearskin, until Leo Burnett gave him a leafy suit and a smile.

Which cosmetics brand's famous slogan wonders whether she's simply 'born with it'?

Maybelline is named after founder Thomas Lyle Williams's sister Mabel, whose homemade petroleum jelly and coal dust lash trick inspired him.

Which paper towel is "the quicker picker-upper"?

The original line was "the quick picker-upper"; the extra syllable came later, delivered for decades by Nancy Walker as diner waitress Rosie.

"Betcha can't eat just one" is the long-running slogan of which snack?

Lay's founder Herman Lay started out as a travelling salesman, delivering potato chips to his customers by car.

Which razor brand used "The best a man can get" from 1989?

Gillette swapped it for 'The Best Men Can Be' in a 2019 ad about toxic masculinity that drew boycott calls.

Which wireless carrier ran the "Can you hear me now?" campaign from 2001?

Verizon's Test Man, actor Paul Marcarelli, played a character based on a real network tester.

Which theme park's slogan is "The Happiest Place on Earth"?

Disneyland's 1955 opening was dubbed 'Black Sunday': about half the crowd had counterfeit tickets or sneaked in, and restaurants ran out of food.

Which pop star recorded the song behind McDonald's 2003 global ad campaign?

Justin Timberlake's track was produced by the Neptunes, and rapper Pusha T later claimed he wrote the hook, which its credited writers dispute.

Which brand's slogan is "You're in good hands"?

Allstate's slogan was written in 1950 by the company's own general sales manager, Davis W. Ellis, not an ad agency.

Which singer-songwriter wrote the State Farm jingle "Like a good neighbor, State Farm is there"?

Barry Manilow wrote the jingle in 1971, and Weezer released a cover of it in 2011.

"Plop, plop, fizz, fizz, oh what a relief it is" advertised which product?

Alka-Seltzer's jingle was recorded twice by Sammy Davis Jr. in 1978, and his big band version aired on TV.

Which coffee is "Good to the last drop"?

Maxwell House is named after a hotel in Nashville, Tennessee, that was the coffee's first major customer.

"The best part of wakin' up" is which coffee "in your cup"?

Folgers' 1984 jingle has been recorded by Aretha Franklin, Randy Travis, Bonnie Tyler and Rockapella.

Which beer's 'Most Interesting Man in the World' signed off with 'Stay thirsty, my friends'?

Dos Equis sent Jonathan Goldsmith's character on a one-way trip to Mars in 2016, and brought the actor back to the role in 2026.

Which tuna brand's hipster mascot, Charlie, was always turned away with 'Sorry, Charlie'?

StarKist's joke was that Charlie had good taste, but StarKist wanted tuna that tastes good.

Which greeting-card company's slogan since 1944 is "When you care enough to send the very best"?

Hallmark executive C. E. Goodman wrote the line on a 3x5 card, which is still on display at company headquarters.

Which city's tourism slogan is "What happens here, stays here"?

Las Vegas's tourism authority tried selling the slogan's trademark to its ad agency for $1, a deal a federal judge nullified in 2006.

Which insurer's jingle dropped the words 'The Man from' in 1972 once women became agents?

Nationwide's jingle was composed by Steve Karmen, and Peyton Manning has sung it in more recent ads.

Which watch brand "takes a licking and keeps on ticking"?

Timex's live torture tests, fronted by newsman John Cameron Swayze, strapped its watches to high-divers, jackhammers, paint mixers and even a dolphin.

Which insurer's mascot is a duck that quacks the company's name?

Aflac fired the duck's voice, Gilbert Gottfried, in 2011 over jokes about Japan's tsunami, since Japan is Aflac's biggest market.

In the 1987 anti-drug ad 'This is your brain on drugs', what stood in for the brain?

An egg frying in a pan was the brain, and in a 1997 remake Rachael Leigh Cook smashed a whole kitchen with the frying pan.

Which cat food is the one "cats ask for by name"?

Meow Mix's 'singing' cat was film looped forwards and backwards, while jingle singer Linda November supplied the meows.

"Have it your way" is a slogan of which fast-food chain?

Burger King's 2022 'You Rule' ads, built on the old 'Have it your way' melody, went viral on TikTok during the NFL playoffs.

Which chain's slogan "Eat Mor Chikin" is delivered by misspelling cows?

Chick-fil-A closes every restaurant on Sundays, a rule founder Truett Cathy set so employees could attend church and spend time with family.

Which slogan did the doughnut chain behind "Time to make the donuts" adopt in March 2006?

America Runs on Dunkin' came from agency Hill Holliday, years after Michael Vale's 16-year run as sleepy Fred the Baker ended in 1997.

Which credit card's "Priceless" campaign began in 1997?

The full line runs: "There are some things money can't buy. For everything else, there's Mastercard."

Which figure points at the viewer on James Montgomery Flagg's famous 'I Want YOU' recruiting poster?

Uncle Sam's face on the 1917 poster was Flagg's own, aged up with a white goatee, and the pose borrowed a 1914 British poster of Lord Kitchener.

Which drink brand's pitcher-shaped mascot famously bursts through walls when children call him?

Kool-Aid Man's catchphrase is 'Oh, yeah', and by the 1980s his wall-smashing entrances had made him a pop-culture icon.

Which fast-food chain's talking Chihuahua mascot starred in its ads from 1997 to 2000?

Taco Bell's talking Chihuahua was actually a female dog, voiced by actor Carlos Alazraqui, and the ads were dropped in 2000 as sales fell.

Which brand's slogan is "The San Francisco Treat"?

Rice-A-Roni traces to an Armenian immigrant's rice pilaf recipe shared with the DeDomenico family of San Francisco's Golden Grain company.

Which cereal maker's jingle spelled out "K-E-double-L, O-double-good"?

The company's logo itself was designed by Ferris Crane under typeface designer Y. Ames.

Which slogan did Coca-Cola introduce in 1929?

Coca-Cola's 'The pause that refreshes' came decades before 'Things go better with Coke' in 1963 and 'Coke is it!' in 1982.

Coca-Cola's 2016 global slogan "Taste the Feeling" came with a song by which DJ?

Avicii produced the track with vocals by Conrad Sewell, and the slogan replaced 'Open Happiness', which had run since 2009.

Which Pepsi slogan was used most from the 1930s to the late 1950s?

Pepsi-Cola Hits the Spot opened a radio jingle boasting twice as much for a nickel, and a young Polly Bergen often sang it.

Which director shot Apple's "1984" Macintosh commercial?

Ridley Scott filmed the ad in England, and accounts put its budget anywhere from under $250,000 to $900,000.

In Apple's '1984' Macintosh ad, a runner smashes a giant screen showing a figure based on which Orwell character?

Big Brother's stand-in was actor David Graham, and the runner wore a drawing of the Macintosh on her white tank top.

'A mind is a terrible thing to waste' is the long-running slogan of which charity?

The United Negro College Fund adopted the line in 1972, and Dan Quayle famously mangled it in 1989 as 'What a waste it is to lose one's mind'.

Which beer brand's Whassup campaign grew out of a short film called True?

Budweiser's Whassup ads were widely parodied, notably in the 2000 film Scary Movie.

Which cereal mascot tells children to "Follow your nose"?

Toucan Sam's Froot Loops come in many colours, but every colour has the same flavour.

Which candy bar swapped its 'Why wait?' slogan for 'You're not you when you're hungry' in 2010?

Snickers launched the line in 2010 with Betty White, and the ad's success sparked the campaign that got her hosting Saturday Night Live.

Which toilet paper brand's ads begged shoppers, "Please don't squeeze the..."?

Charmin's squeeze-policing grocer Mr. Whipple was played by Dick Wilson in more than 500 ads between 1964 and 1985.

Which cable channel's 1982 ads had rock stars like Mick Jagger and David Bowie demand it by name?

MTV's 'I want my MTV' ads urged viewers to phone their cable providers, and Dire Straits opened 'Money for Nothing' with Sting singing the line.

Which baking brand's dough mascot giggles when poked in the belly?

Pillsbury's Doughboy, Poppin' Fresh, was dreamed up at the Leo Burnett agency in 1965, and Paul Frees voiced him for 21 years.

Which mascot's 1947 slogan told Americans that only they can prevent forest fires?

Smokey Bear's line became 'Only you can prevent wildfires' in 2001, because grasslands and other wild areas burn too, not just forests.

Apple's 1997 campaign with the 'Crazy Ones' ad is read as a rejoinder to which rival's one-word slogan?

IBM's 'Think' is widely taken as the target, and Jobs insisted on 'different', not 'differently', so it sounded like 'think big'.

The 1959 "Think Small" campaign, Advertising Age's best of the 20th century, sold which car?

The Volkswagen Beetle appeared as a tiny image, printed in black and white at a time when full-colour ads were widely used.

Which candidate's 1952 US presidential campaign rallied around the slogan 'I Like Ike'?

Dwight D. Eisenhower's admirers coined the slogan, and Irving Berlin put a song called 'They Like Ike' in his Broadway musical Call Me Madam.

Which novelist coined a bubble pun for Aero chocolate while working as an advertising copywriter?

Salman Rushdie later left advertising to write full-time, and his novel Midnight's Children won the 1981 Booker Prize.

'The Ultimate Driving Machine' was coined by the North American arm of which carmaker in 1974?

BMW uses the line in the US and UK, while most other markets get the German 'Freude am Fahren', or 'sheer driving pleasure', standardised in 1972.

Audi's slogan 'Vorsprung durch Technik' translates as what?

Progress through technology is the usual English rendering, and Audi's four rings stand for the four carmakers that merged into Auto Union in 1932.

Which company settled a $13 million false-advertising suit in 2014 over the claim it 'gives you wings'?

Red Bull, launched in Austria in 1987, was adapted from the Thai energy drink Krating Daeng.

'The Breakfast of Champions' was first written in 1927 on a sketch for a Minneapolis ballpark sign for which cereal?

Wheaties' first sports advertising was that sign at Nicollet Park, a minor-league ballpark; by 1939, 46 of the 51 All-Star Game players endorsed it.

Which US president did the makers of 'Good to the Last Drop' coffee long claim had coined the slogan?

Theodore Roosevelt's supposed 1907 remark was never historically established, and the company later admitted a former General Foods president wrote the line.

The 'bong' that accompanies 'Intel Inside' was composed in 1994 by which Austrian musician?

Walter Werzowa had been in Edelweiss, whose late-1980s hit 'Bring Me Edelweiss' borrowed much of its melody from ABBA's 'SOS'.

Which beer brand's 1999 'Surfer' ad promised that 'good things come to those who wait'?

Guinness's ad had surfers ride waves that turned into galloping white horses, and a 2000 Channel 4 and Sunday Times poll named it the best TV ad of all time.

Which candy's 'Taste the Rainbow' theme was created by the New York agency D'Arcy Masius Benton & Bowles?

Skittles were first sold in Britain before Mars brought them to the US, where they were widely distributed by 1979.

Which wireless carrier hired the 'Can you hear me now?' Test Man as its spokesman in 2016?

Sprint's ads had Paul Marcarelli announce that he had switched networks; in 2025 he went back to his old employer in a spot with Buzz Aldrin.

Which insurer's ads feature a Cockney gecko and the claim its website is 'so easy, a caveman could do it'?

GEICO stands for Government Employees Insurance Company, and it spent over $1.1 billion on advertising in 2012 alone.

Which Steelers star tossed his jersey to a boy in Coca-Cola's 1979 'Have a Coke and a Smile' ad?

Mean Joe Greene's 'Hey Kid, Catch!' spot first aired on Monday Night Football in October 1979 and won a Clio Award in 1980.

Tom Dawes, who wrote the 'Plop, plop, fizz, fizz' antacid jingle, had played in which 1960s band?

The Cyrkle's 1966 hit 'Red Rubber Ball', co-written by Paul Simon, reached No. 2 while the Beatles' 'Paperback Writer' sat at No. 1.

Which beer did the celebrated 'Tastes great, less filling' ads sell?

Miller Lite, launched nationally in 1975, was the first successful mainstream light beer, and its ads paired ex-athletes with Rodney Dangerfield and Mickey Spillane.

Whose 1986 song 'Like a Rock' soundtracked Chevrolet truck ads from 1991 to 2004?

Bob Seger let Chevrolet use the song to support struggling Detroit autoworkers, after Bruce Springsteen had declined to lend 'Born in the U.S.A.'

Which British woodstain brand's ads promised it 'does exactly what it says on the tin'?

Ronseal got the line from the agency HHCL in 1994, and the phrase has since entered popular culture.

Which oil company urged drivers to 'Put a tiger in your tank'?

Esso's line was invented by Emery Smith in 1959, and in 1960s England drivers tied faux tiger tails under their petrol caps.

'The Best a Man Can Get' debuted in a razor ad during which televised event in 1989?

The Super Bowl that year was Super Bowl XXIII, where the San Francisco 49ers beat the Cincinnati Bengals 20–16 in Miami.

Which carmaker has used 'Zoom-Zoom' since 2000 to describe what it calls the 'emotion of motion'?

Mazda takes its name from Ahura Mazda, the Zoroastrian god of wisdom, intelligence and harmony.

Which slogan replaced Walmart's 'Always Low Prices, Always' in 2007?

Save Money. Live Better. arrived in September 2007, replacing a line Walmart had used since 1988.

The 1999–2002 'Whassup?' beer ads grew out of a short film called 'True' by which director?

Charles Stone III cast himself and his childhood friends in 'True' and the ads, and later directed the film Drumline.

'Impossible Is Nothing', launched in 2004, is a campaign by which sportswear brand?

Adidas takes its name from founder Adolf 'Adi' Dassler, whose brother Rudolf split away in 1948 to start the firm that became Puma.

Which teenage actress asked what comes between her and her Calvins in 1980 jeans ads?

Brooke Shields's answer was 'Nothing', and the suggestive ads stirred controversy, with some TV stations banning them.

Which Coca-Cola slogan closed the 1971 Hilltop ad?

It's the Real Thing closed the ad, and its jingle was reworked by The New Seekers into the worldwide hit 'I'd Like to Teach the World to Sing'.

Which soup company has used 'Mmm Mmm Good' as its main slogan since 1935?

Campbell's cans became pop art when Andy Warhol painted 32 of them, first shown at the Ferus Gallery in Los Angeles in 1962.

The chihuahua who said '¡Yo quiero…!' in fast-food ads from 1997 to 2000 was named what?

Gidget was voiced by Carlos Alazraqui, who says he blended Peter Lorre with Ren Höek, the cartoon chihuahua from The Ren & Stimpy Show.

Which soft drink's 'Be a...' ads starred singer-dancer David Naughton from 1977 to 1981?

Dr Pepper's dancing ads called its fans 'Peppers', and Naughton quit them in 1981, the year he starred in An American Werewolf in London.

When Google reorganised under Alphabet in 2015, which motto did the new parent company's code of conduct adopt?

Do the right thing opened Alphabet's code, while Google kept 'Don't be evil' until 2018, when it moved the phrase to its code's last sentence.

In May 2014 Facebook replaced its 'break things' internal motto with what?

Move fast with stable infrastructure replaced 'Move fast and break things', which Zuckerberg had explained as: unless you are breaking stuff, you are not moving fast enough.

Which candidate's opponents chanted 'Ma, Ma, where's my Pa?' during the 1884 presidential race?

Grover Cleveland admitted paying child support to Maria Halpin, won anyway, and his supporters answered with 'Gone to the White House, ha, ha, ha'.

Which candidate ran on 'Tippecanoe and Tyler Too'?

William Henry Harrison beat Martin Van Buren on the slogan, then died a month into his term, the first president to die in office.

Which agency created 'Think different'?

TBWA Chiat Day's Los Angeles office made the campaign, with Lee Clow, who had co-created the '1984' Macintosh ad, meeting Steve Jobs weekly.

Who narrated the 'Crazy Ones' television commercial that actually aired in 1997?

Richard Dreyfuss's reading beat a version voiced by Steve Jobs, who chose it on the morning of the first broadcast.

Whose families did Steve Jobs personally phone for permission to feature them in the 'Think different' ads?

Jim Henson's and John F. Kennedy's families got calls from Jobs himself, and he flew to New York to visit Yoko Ono in person.

Which strategist hung a sign reading 'The economy, stupid' in Bill Clinton's 1992 campaign headquarters?

James Carville's Little Rock sign also listed 'Change vs. more of the same' and 'Don't forget health care', but the middle line became the campaign's unofficial slogan.

Which future blockbuster director shot the first 'Got Milk?' commercial?

Michael Bay's first 'got milk?' spot won a Grand Prix Clio, two years before his debut feature, Bad Boys.

Which slogan replaced 'Got Milk?' in the national milk ads in 2014?

Milk Life replaced the national milk-mustache ads, but California's milk board, which had launched 'Got Milk?' with Goodby Silverstein & Partners in 1993, kept using it.

Which burger chain asked 'Where's the beef?' in its 1984 ads?

Wendy's catchphrase went political when Walter Mondale used it against Gary Hart in a March 1984 primary debate.

What longer line did director Joe Sedelmaier originally want in his 1984 'Where's the beef?' ad?

Where is all the beef? was too much for the elderly star, whose emphysema limited long lines, so it shrank to three words.

Which Philadelphia agency employed the copywriter who coined 'A Diamond Is Forever' in 1947?

N. W. Ayer & Son, founded in Philadelphia in 1869, styled itself the oldest advertising firm in the United States.

Which illustrator designed the cereal elves Snap, Crackle and Pop in the early 1930s?

Vernon Grant put the first elf on the box in 1933 and then added two more; a short-lived fourth brother, Pow, appeared in the 1950s.

Which headgear is Snap, of the cereal trio Snap, Crackle and Pop, usually drawn wearing?

A chef's toque is Snap's usual hat, while Crackle wears a striped sleeping cap and Pop a drum major's shako, though Pop sometimes borrows the toque.

Which Yankee was the first athlete on 'Breakfast of Champions' boxes?

Lou Gehrig started it in 1934, yet the first athlete on the front of the box was pole vaulter Bob Richards, in 1958.

Which colour did a 1995 public vote add to the 'melts in your mouth' candies, replacing tan?

Blue beat pink and purple with 54 percent of the vote and took over from the tan candies in late 1995.

Which car rental firm turned being number two into the slogan 'We Try Harder'?

Avis got the line from Doyle Dane Bernbach copywriter Paula Green, and the ads openly admitted the firm was only number two.

Which candidate's concession speech became will.i.am's 2008 'Yes We Can' video?

Barack Obama gave the speech after the New Hampshire primary, and the video, made without his campaign's involvement, won an Emmy.

Which brand launched the slogan 'Beanz Meanz' in 1967?

Heinz's line was written by advertising executive Maurice Drake and became one of the best-known advertising slogans in the United Kingdom.

Where did adman Maurice Drake say he wrote Britain's famous 1967 baked-beans slogan?

Drake said the line was written in a pub over two pints of beer, at The Victoria in Mornington Crescent.

Which cigarette brand did Leo Burnett rescue with a cowboy campaign from 1954?

Marlboro's cowboy ads lifted it from under one percent of the market to the fourth best-selling brand, and by 1972 it was the world's top seller.

Before Leo Burnett's cowboy campaign, which slogan sold Philip Morris's filter-tipped brand to women?

Mild as May pitched the cigarette to women, and its filter had a printed red band to hide lipstick stains.

Which Leo Burnett art director created the Sugar Frosted Flakes mascot in 1952?

Eugene Kolkey named the mascot after Leo Burnett ad man Raymond Anthony Wells, and illustrator Martin Provensen drew the finished art.

Who voiced 'They're gr-r-reat!' for five decades?

Thurl Ravenscroft took over from Dallas McKennon soon after the first ads, and he also sang lead among the singing busts in the Haunted Mansion ride.

The Energizer Bunny began life as a parody of which rival's mascot?

Duracell's drumming bunny dated from 1973, but by 1988 its trademark had lapsed, and a 1992 settlement gave Energizer the rabbit in the US and Canada.

What does the Energizer Bunny wear?

Sunglasses and flip-flops set the pink rabbit apart, and its early spots barged onto the sets of fake commercials for made-up products.

Who trademarked the phrase 'It's finger lickin' good'?

The franchisee, Pete Harman, opened the first franchise of the Colonel's chicken in Utah in 1952 and introduced its cardboard bucket meal in 1957.

Which tire maker's mascot is named after the poster slogan 'Nunc est bibendum'?

Michelin's 1898 poster had the mascot toast with a cup of nails and broken glass, claiming its tire drinks up obstacles; the Latin, from Horace, translates as 'now is the time to drink'.

Which child actress was named in a McDonald's lawsuit over her 1982 ad for a rival burger chain?

Sarah Michelle Gellar, then about four, said McDonald's burgers were 20 percent smaller, and the lawsuit was settled the next year on undisclosed terms.

Which slogan has McDonald's used since 2003?

I'm lovin' it was McDonald's first global campaign, and Justin Timberlake sang its theme song, a deal worth an estimated $6 million to him.

In the United States, what is a marketing catchline more often called?

A tagline is the American term; in the UK it is a strapline or endline, in France a signature, and in Italy a pay-off.

The word 'slogan' began as a clan battle cry in which language?

Gaelic sluagh-ghairm joined 'sluagh', a host, with 'gairm', a cry, and English had borrowed it as 'slogorne' by the 1510s.

Which early Sugar Frosted Flakes mascot was dropped once the cereal's 'They're gr-r-reat!' character took over?

Katy the Kangaroo was dropped within the year along with the cereal's other early mascots, while Elmo the Elephant and Newt the Gnu never made the front of the box.

The wartime poster 'Keep Calm and Carry On' was rediscovered in 2000 in a bookshop in which English town?

Stuart Manley found it in a box of auction books at Barter Books in Alnwick; almost 2.5 million were printed in 1939, yet the poster was barely displayed.

'Don't Mess with Texas' began in 1985 as a campaign against what?

Roadside littering by 18-to-35-year-old men was the target, and the campaign is credited with cutting Texas highway litter about 72 percent from 1987 to 1990.

Which organisation used the recruiting slogan 'Be All You Can Be' for over twenty years from 1980?

The US Army swapped the line for 'An Army of One' in 2001 but brought it back in 2023, and its jingle composer, Jake Holmes, wrote 'Dazed and Confused'.

Milton Glaser sketched the 'I Love New York' logo with a red crayon while riding in what?

A taxi was where Glaser drew it, and he did the job pro bono, expecting the campaign to last only a couple of months.

Which company's traveller's cheques did Karl Malden pitch with the TV warning 'Don't leave home without them'?

American Express ran the Oscar-winning actor's cheque ads through the 1970s and 1980s. In 1975 its agency also wrote a twin line for the firm's card: 'Don't leave home without it'.

Which Memphis-based courier promised delivery 'when it absolutely, positively has to be there overnight'?

Federal Express drove the promise home with 'Fast Paced World', a TV ad starring fast-talking actor John Moschitta Jr. The firm had moved to Memphis in 1973 after an Arkansas airport declined to back it.

Which US carrier revived its 1965 slogan 'Fly the Friendly Skies' in 2013 with a voiceover by Matt Damon?

United Airlines had retired the line in 1996 and spent three years on 'Let's fly together' before going back to its classic. The 1965 original had itself replaced 'The Main Line Airway'.

Which meat did a US farm board begin promoting in 1987 under the health-minded slogan 'The Other White Meat'?

Pork sales in the United States rose 20% within four years of the campaign, which pitched lean cuts against chicken in dishes such as cordon bleu and kabobs.

Which phone maker, whose ringtone borrows a 1902 Spanish guitar waltz, adopted the slogan 'Connecting People' in 1992?

Nokia lifted its famous ringtone from 'Gran Vals' by Francisco Tárrega, after first using the guitar piece as background music in a 1992 TV commercial.

Which household book's 1970s TV ads showed a hand strolling across it to the line 'Let your fingers do the walking'?

The Yellow Pages paired the line with a 'walking fingers' logo that AT&T never registered as a US trademark, so rival directory publishers were free to use it.

Which newspaper's masthead has carried 'All the News That's Fit to Print' since publisher Adolph Ochs added the motto?

The New York Times was losing money when Ochs bought it at a greatly reduced price in 1896, and the new owner put his motto on its masthead.

Which showman, once owner of a Manhattan museum of curiosities, billed his circus as 'The Greatest Show on Earth'?

P. T. Barnum turned to the circus only in 1870, five years after his American Museum burned to the ground. The boast stayed on the show's billing long after his death.

Which Japanese monster-collecting franchise reached English-speaking children with the slogan 'Gotta Catch 'Em All'?

Pokémon needed an English match for a Japanese catchphrase, and 4Kids producer Norman Grossfeld wrote one. The line also became the hook of the cartoon's theme song.

Which console maker's ads for its 16-bit machine taunted a rival with the line 'Genesis does what Nintendon't'?

Sega built the campaign to challenge the market leader head-on, selling the Genesis as a more arcade-like experience than its rival's console.

Whose last words before a Utah firing squad in 1977 inspired adman Dan Wieden to write the slogan 'Just Do It'?

Gary Gilmore said 'Let's do it' as he faced execution, and Wieden swapped a single word when he coined the sportswear line at an agency meeting in 1988.

Which American composer's 'Hoe-Down', from the ballet Rodeo, became the music of the 'Beef. It's What's for Dinner' ads?

Aaron Copland wrote the piece for a 1942 cowboy ballet, and half a century later actor Robert Mitchum narrated the first beef commercials over it.

Which tech company launched a $100 million global ad campaign in 1994 asking 'Where do you want to go today?'

Microsoft got a cool reception for its money: executive Steve Ballmer admitted the response had been 'chilly', and the advertising trade press called it lukewarm.

Which company's slogan was 'We Bring Good Things to Life' from 1979 until 'Imagination at Work' replaced it?

General Electric got the line from adman Phil Dusenberry at the agency BBDO, and a light-bulb commercial built around it won a Clio award in 1981.

Which Procter & Gamble soap, famous for floating, was long advertised as '99 and 44/100% pure'?

Ivory's purity figure came from an independent laboratory that Harley Procter hired to show the bar was purer than castile soap.

Which president won re-election in 1916 on the slogan 'He Kept Us Out of War', months before entering World War I?

Woodrow Wilson asked Congress to declare war on Germany in April 1917, five months after the slogan won him a second term. His campaign had warned that a Republican victory would mean war.

Which president's re-election ad, voiced by adman Hal Riney, opened with the line 'It's morning again in America'?

Ronald Reagan's 1984 ad showed Americans heading off to work at dawn as a metaphor for national renewal. Riney also wrote and voiced the campaign's 'Bear in the woods' spot.

Which country's 2006 tourism campaign had model Lara Bingle ask 'So where the bloody hell are you?'

Australia's ad was banned from British television in 2006 over the word 'bloody', until its tourism minister flew to London to lobby and the ban was lifted.

Which American toiletry brand advertised from 1926 to 1963 with rhymes spread across rows of small roadside signs?

Burma-Shave's six-sign verses made passing drivers curious to reach the punchline, until faster Interstate traffic made the little signs too hard to read.

Which territory did Americans hope to seize in full from Britain under the 1840s slogan 'Fifty-four Forty or Fight!'?

Oregon was instead split along the 49th parallel in 1846. The famous cry was never James K. Polk's campaign slogan, either: it first appeared more than a year after his 1844 election.

Which broadcaster branded its 1990s Thursday night line-up of Friends, Seinfeld and ER with the slogan 'Must See TV'?

NBC dominated Thursday-night ratings with the block, retired the branding, then revived it for the 2017–18 season before dropping it a second time.

Which cable channel, home of The Sopranos, used a slogan from 1996 to 2009 that began 'It's Not TV'?

HBO finished the boast with its own name and kept it for 13 years, a run that took in the 1999 premiere of The Sopranos.

Which 1990s series about two FBI agents ends its opening titles with the slogan 'The Truth Is Out There'?

The X-Files swaps the line for a themed one in certain episodes, including the same words written backwards and, once, encoded in Base64.

Which 2006 drama about ordinary people gaining superhuman powers used the slogan 'Save the Cheerleader, Save the World'?

Heroes meant Claire Bennet, a high-school cheerleader who can regenerate, and the television industry soon recognised the line as an effective piece of marketing.

Which cable channel, home of Monk and Psych, marketed itself from 2005 with the slogan 'Characters Welcome'?

USA Network used the line through an era of sunny, optimistic dramas with comic touches, among them Burn Notice and Royal Pains, and quietly dropped it in 2016.

Which TV pitchman coined 'Set it, and forget it!' in infomercials for his Showtime Rotisserie oven?

Ron Popeil sold more than eight million of the ovens in the US alone, and had been telling viewers 'But wait, there's more!' since the mid-1950s.

The much-parodied TV commercial line 'I've fallen, and I can't get up!' sold which kind of product to seniors?

A medical alarm pendant from LifeCall let the ad's Mrs. Fletcher reach a dispatcher from her bathroom floor. The firm trademarked the line in 1992 and went out of business a year later.

Which mustard does one Rolls-Royce passenger request from another in a 1981 TV ad, with a line beginning 'Pardon me'?

Grey Poupon was making the point that the finer things in life need not cost a fortune, and the scene was later parodied in Wayne's World.

Which laundry detergent's TV ads, launched in 1968, mocked grimy shirts with the sing-song 'Ring around the collar'?

Wisk, the first liquid laundry detergent sold in the United States, had its nagging sing-song voiceover performed by Bob McFadden.

Which budget chain's radio ads, voiced by Tom Bodett from 1986, signed off with 'We'll leave the light on for you'?

Motel 6 took its name from the $6 a night it charged when the first one opened in 1962. Bodett, the voice of the ads, was a writer and National Public Radio commentator.