Logos with secrets and odd origins
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Logos with Secrets and Odd Origins — Daily trivia Tuesday, October 20, 2026: questions and answers
All 10 questions with answers and explanations. Play this daily
Q 01Which chocolate bar's mountain logo was drawn with a bear hidden inside it?
- ALindt
- BToblerone
- CMilka
- DHershey's
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Toblerone
Toblerone. The bear is the symbol of Bern, its home city, and when some production moved to Slovakia, Swiss rules pushed the Matterhorn off the box.
Q 02Which band's tongue-and-lips logo was commissioned from an art student for £50?
- AThe Who
- BLed Zeppelin
- CThe Rolling Stones
- DQueen
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The Rolling Stones
The Rolling Stones. Mick Jagger pointed John Pasche to the Hindu goddess Kali's tongue, and in 2008 the V&A museum paid $92,500 for his original artwork.
Q 03Amazon's smile logo is also an arrow. Which two letters does it link?
- AA and Z
- BA and N
- CM and O
- DA and M
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A and Z
A and Z, to show it sells everything from A to Z. Jeff Bezos first named the company Cadabra, until a lawyer misheard it as 'cadaver'.
Q 04Salvador Dalí's logo for Chupa Chups lollipops is shaped like which flower?
- AA sunflower
- BA rose
- CA tulip
- DA daisy
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A daisy
A daisy. Founder Enric Bernat put sweets on sticks because children kept getting sticky hands.
Q 05MGM's first logo lion, Slats, never roared on screen. Why?
- AHe was too old
- BFilms were still silent
- CRoars scared audiences
- DHis trainer forbade it
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Films were still silent
Films were still silent. Jackie, the first MGM lion heard roaring, also survived a plane crash in remote Arizona.
Q 06Before it went on Ferrari's cars, the prancing horse decorated which war machine?
- AA fighter plane
- BA tank
- CA warship
- DA submarine
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A fighter plane
A fighter plane. Italian World War I ace Francesco Baracca flew with it, and his mother urged Enzo Ferrari to adopt it for luck.
Q 07BMW's roundel is often mistaken for a spinning propeller. Whose colors does it really show?
- AMunich's
- BGermany's
- CAustria's
- DBavaria's
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Bavaria's
Bavaria's. The propeller story grew out of a 1929 BMW advert that showed the logo on a spinning propeller.
Q 08The peace symbol combines the flag-signal letters N and D. What do they stand for?
- ANo draft
- BNew democracy
- CNations divided
- DNuclear disarmament
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Nuclear disarmament
Nuclear disarmament. Designer Gerald Holtom said it also shows himself in despair, arms stretched down and out.
Q 09The Steelers put their logo on only one side of their helmets. Why?
- ALeague rules limited logos
- BTo save on decal costs
- CIt started as a test
- DA decal machine broke
Show answer
It started as a test
It started as a test. Unsure how it would look on gold helmets, the team tried one side, and the look stuck.
Q 10Bluetooth's logo merges two ancient runes. Whose initials are they?
- AIts two inventors
- BA Norse god
- CA Danish king
- DA Viking explorer
Show answer
A Danish king
A Danish king, Harald Bluetooth, famed for uniting Denmark. An Intel engineer borrowed his nickname as a placeholder, since the tech would unite PCs and phones.
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