229 Fun Facts About Famous Slogans

Which brand's slogan is 'Just Do It'?

Between 1988 and 1998 the company went from 18% to 43% of the North American sport-shoe market.

The 'Just Do It' line was adapted from whose last words?

Gary Gilmore said 'let's do it' before his execution; Dan Wieden dropped the first word so he would not owe him a credit.

In which year was that slogan coined at an agency meeting?

Reebok was chasing the aerobics boom at the time; the reply was a deliberately hard-edged campaign aimed at everyone.

Which company used the slogan 'Think different' from 1997 to 2002?

It came from the Los Angeles office of TBWA\\Chiat\\Day, the agency behind the 1984 Super Bowl ad.

Which agency created 'Think different'?

BBDO had pitched a rival line, 'We're back', which Steve Jobs called stupid.

Who narrated the television version of the 'Crazy Ones' advert that Apple actually aired?

Two versions were cut, one voiced by Jobs himself; he chose the other on the morning of the first broadcast.

Whose families did Steve Jobs personally call to secure likeness rights for that campaign?

He also flew to New York to ask Yoko Ono in person.

Who paid for the dairy campaign of 1993 that asked a two-word question?

Goodby Silverstein & Partners wrote it, and staff there initially thought the line was lazy and ungrammatical.

Which future blockbuster director shot the first 'Got Milk?' commercial?

The spot was called 'Aaron Burr' and turned on a man unable to answer a radio question with his mouth full.

What line replaced that campaign nationally in 2014?

The trademark survived and is still licensed for merchandise, and the campaign continued in California.

Which chain introduced the catchphrase about a missing patty in 1984?

The point was to compare its square patty with the giant buns of the Big Mac and the Whopper.

Which actress delivered that line in the 'Fluffy Bun' commercial?

The director wanted 'Where is all the beef?', but emphysema made the longer line impossible for her to say.

What longer version did the director originally want the actress to say?

An earlier version with a middle-aged man saying 'Thanks, but where's the beef?' had gone nowhere.

Who wrote 'A Diamond Is Forever' for De Beers in 1947?

A trade magazine named it the best advertising slogan of the century in 2000.

Which agency employed the copywriter behind that diamond slogan?

The campaign successfully tied a mined stone to the idea of lifelong commitment, and demand followed.

Which cereal do Snap, Crackle and Pop advertise?

Their names are onomatopoeia lifted straight from a radio advert about the noise in the bowl.

Who designed those three mascots in the early 1930s?

The first of them appeared on packaging in 1933; the other two were added afterwards.

What headgear does Snap wear?

Crackle gets the sleeping cap and Pop the drum major's shako, though the hats sometimes swap.

Which cereal has been sold as the 'Breakfast of Champions'?

The link to sport began in 1927 with a billboard at a Minneapolis minor league ballpark.

In which year did that cereal begin advertising at a Minneapolis ballpark?

By 1939, 46 of the 51 players at the baseball All-Star Game were endorsing it.

Which sweet promised it 'melts in your mouth, not in your hand'?

The tagline arrived in 1949, and a black M was printed on each shell the following year.

In which year did the M print on those sweets change from black to white?

The same year brought the peanut variety, which has never left the range since.

Which car rental firm turned being number two into the slogan 'We Try Harder'?

It was adopted in 1962 under CEO Robert Townsend and survived fifty years before being retired.

What replaced 'We Try Harder' when Avis rebranded in 2012?

The original line worked precisely because it admitted the company was second to Hertz.

Which brand launched the slogan 'Beanz Meanz' in 1967?

Its author, Maurice Drake, said it was written over two pints in a pub in Mornington Crescent.

Where did Maurice Drake say he wrote that famous British slogan?

It went on to become one of the best-known advertising lines in the United Kingdom.

Which cigarette brand did Leo Burnett rescue with a cowboy campaign from 1954?

Before that it was pitched at women under the slogan 'Mild as May'.

What slogan had that brand used before the cowboy arrived?

The rebrand from feminine to masculine took a matter of months.

Who created Tony the Tiger in 1952?

He named the tiger after a colleague at Leo Burnett, Raymond Anthony Wells.

Who voiced 'They're gr-r-reat!' for five decades?

He took over almost immediately after the first adverts aired with a different voice.

The Energizer Bunny began life as a parody of which rival's mascot?

The rival's drumming rabbit trademark had lapsed by 1988, leaving the door wide open.

What does the Energizer Bunny wear?

It also carries a bass drum with the battery logo on it, which is the whole joke.

Who trademarked the phrase 'It's finger lickin' good'?

The same franchisee introduced the cardboard bucket in 1957, which became the chain's signature.

From which year was 'finger lickin' good' used by KFC?

An earlier official line had been the far less catchy 'North America's Hospitality Dish'.

Which chain built its advertising on 'Have it your way'?

The 1970s jingle that went with it began 'Hold the pickles, hold the lettuce'.

Which young actress fronted fast food's first attack ad, in 1981?

McDonald's was angry enough about the comparison to sue everyone involved.

Which slogan has McDonald's used since 2003?

The two older lines were its American mainstays for decades before that.

In the United States, what is a marketing catchline more often called?

Britain says strapline; much of Europe uses baseline, signature, claim or pay-off.

The word 'slogan' originally referred to what?

The commercial meaning is a much later borrowing of a battlefield term.

Which magazine named the diamond line the best slogan of the century in 2000?

The line had by then been running for over fifty years without change.

Which mascot was replaced by the tiger as Kellogg's cereal frontman?

Several animals were tried at once, and only the tiger survived the first year of adverts.

According to the 1913 Webster's Dictionary, 'slogan' derives from a Scottish Gaelic term meaning what?

The word 'sluagh-ghairm' gave English its marketing term.

In Japan, advertising slogans are commonly known by what borrowed English phrase?

Most corporate slogans run three to five words.

In what year did Coca-Cola first advertise with 'It's the Real Thing'?

'Coke Is It' followed in 1982.

Which Coke slogan debuted in 1993?

'Open Happiness' arrived in 2009.

Coca-Cola's 2016 slogan 'Taste the Feeling' came with a song by which DJ?

Conrad Sewell sang on the track.

What was the very first slogan used for Coke in 1886?

'Delicious and Refreshing' followed the same year.

Blind in-store cola taste tests against Coke were marketed under what name?

The rivalry helped prompt the launch of New Coke.

Which agency created the 1959 'Think Small' campaign for the Volkswagen Beetle?

Advertising Age named it the best campaign of the 20th century.

Who wrote the original copy for Volkswagen's 'Think Small' ad?

Art director Helmut Krone handled the design.

Who painted the 1917 'I Want You' Uncle Sam recruiting poster?

Legend links the character to meat packer Samuel Wilson.

Smokey Bear's slogan became 'Only YOU Can Prevent Forest Fires' in which year?

It was updated to 'Wildfires' in 2001.

What did Smokey Bear's message change to in April 2001?

Fires beyond forests, such as grasslands, prompted the change.

Which US Forest Service mascot's original motto was 'Give a hoot! Don't pollute'?

He was created in 1970 in time for the first Earth Day.

Which bloodhound mascot was created by ad executive Jack Keil, who also voiced him?

His name came from a 1980 nationwide contest.

The 'Keep Calm and Carry On' poster was rediscovered in 2000 in a bookshop in which town?

Some 2.45 million copies were printed but rarely displayed.

Which body created the World War II slogan 'Loose lips sink ships'?

It appeared on Office of War Information posters.

The 'Whassup?' beer commercials of 1999 were based on a short film called what?

Charles Stone III wrote and directed it with his childhood friends.

Which agency's creative, Vinny Warren, stumbled across the film that became 'Whassup?'?

The first spot aired during Monday Night Football in December 1999.

Audi's tagline 'Vorsprung durch Technik' translates roughly as what?

It became a catchphrase in Britain in the 1980s.

Compare the Market's meerkat Aleksandr Orlov is famous for which catchphrase?

The campaign launched on 5 January 2009.

Which agency created the Compare the Meerkat campaign?

A spin-off book, A Simples Life, followed in 2010.

Which British wood-stain brand is known for 'Does exactly what it says on the tin'?

The phrase became shorthand for plain-speaking honesty.

Which actor was the first narrator of the 1992 'Beef. It's What's for Dinner' campaign?

Music came from Aaron Copland's Rodeo.

Music from which Aaron Copland ballet accompanied the beef industry's dinner ads?

The 'Hoe-Down' section was used.

Which agency coined 'Pork. The Other White Meat' in 1987?

The USDA actually classifies pork as red meat.

The National Pork Board retired 'The Other White Meat' slogan in which year?

Per-capita pork consumption had peaked in 1999.

'Don't Mess with Texas' began as a campaign against what?

It targeted 18- to 35-year-old males.

By roughly how much did 'Don't Mess with Texas' cut highway litter between 1987 and 1990?

The slogan was later adopted as a point of state pride.

Milton Glaser sketched the I ❤ NY logo in 1976 where?

He drew it in red crayon on scrap paper.

Which agency developed the 'I Love New York' campaign in 1977?

The campaign has run since 1977.

Since what year has 'Virginia is for Lovers' promoted the state?

It came from Richmond agency Martin and Woltz.

Which US Army recruiting slogan ran for over twenty years from 1980?

Copywriter Earl Carter created it at N. W. Ayer.

Which First Lady created and championed the 'Just Say No' anti-drug slogan?

She first got involved on a 1980 visit to Daytop Village.

The 1987 'This Is Your Brain on Drugs' PSA cracked what into a frying pan?

It ended with the line 'Any questions?'

Which organisation adopted 'A mind is a terrible thing to waste' as its motto in 1972?

Forest Long of Young & Rubicam wrote it with the Ad Council.

The Timex name is a portmanteau of Time magazine and which other brand?

Norwegian founder Thomas Olsen renamed the Waterbury Clock Company in 1941.

Maxwell House ads claimed which president called its coffee 'good to the last drop'?

The claim placed him at Andrew Jackson's Hermitage in 1907.

In what year did Cheek-Neal begin using 'Good to the last drop' for Maxwell House?

Early ads made no mention of a presidential origin.

What is the UK version of Alka-Seltzer's American 'Plop, plop' jingle?

Sammy Davis Jr. recorded the jingle in 1978.

Alka-Seltzer's 'I can't believe I ate the whole thing' came from a remark by which adman's wife?

He overate at a London commercial shoot.

Which brand's grocer, Mr. Whipple, begged customers not to squeeze the product?

Dick Wilson played him from 1964 to 1985.

Which detergent ran the nagging 'Ring around the collar!' campaign from 1968?

Bob McFadden performed the sing-song voiceover.

Lucky Strike's 1917 slogan 'It's Toasted' promoted what?

Camel countered by calling itself 'never parched or toasted'.

'Lucky Strike Green has gone to war' explained a 1942 change to what?

The company blamed a wartime copper shortage.

Which cigarette brand's decades-long slogan was 'I'd walk a mile for a ...'?

Its unfiltered soft-pack original is known as Camel Straights.

Which brand told women 'You've Come a Long Way, Baby'?

Philip Morris launched it in July 1968.

Which cigarette 'tastes good like a cigarette should', to grammarians' dismay?

It was launched by R.J. Reynolds in 1954.

Which agency developed Miller Lite's 'Tastes Great!...Less Filling!' campaign?

Miller Lite went national in 1975.

Which beer calls itself 'The King of Beers'?

Adolphus Busch adapted the phrase from an older European slogan.

Which lager's fizzy character earned it the slogan 'The Champagne of Beers'?

Its label features the 'Girl in the Moon'.

Which performer fronted 7 Up's 'Uncola' ads holding 'Uncola nuts'?

He held cola nuts in one hand and a lemon and lime in the other.

Which lemon-lime soda slogan preceded 'Obey Your Thirst' in 1994?

The new slogan leaned into hip-hop culture.

Early Mountain Dew marketing from 1946 used what kind of character?

John Brichetto drew the labels with a rifle and moonshine jug.

Which agency created Skittles' 'taste the rainbow' theme?

In 2016 the candies briefly went white for Pride.

Which US insurer's gecko mascot speaks with a Cockney accent?

He is currently voiced by English actor Jake Wood.

Which singer-songwriter wrote State Farm's 'Like a good neighbor' jingle in 1971?

He also wrote jingles for other major brands.

What did the original 'Jake from State Farm' famously say he was wearing?

Jake Stone was an actual employee of the company.

Allstate's 'You're in Good Hands' slogan has been used since which year?

Its logo shows a pair of cradling hands.

Why were the words 'the Man from' dropped from Nationwide's slogan in 1972?

Diana M. Krapf was the first woman agent hired.

Who composed the Nationwide jingle first introduced in 1965?

He also wrote the 'I Love New York' song.

Gillette's 2019 campaign 'The Best Men Can Be' marked how many years of its old slogan?

'The Best a Man Can Get' dated from 1989.

Who wrote L'Oréal's 'Because I'm worth it' in 1973?

She was a 30-year-old McCann copywriter.

In late 2009 L'Oréal's slogan shifted from 'you're' worth it to which pronoun?

The 'you're' version had arrived in the mid-2000s.

In which year was American Express's 'Don't Leave Home Without It' introduced?

It was renewed in 2005.

Which actor was the face of American Express Travelers Cheques for 25 years?

David Ogilvy's agency created the campaign in 1975.

Since 2000, which carmaker has used 'Zoom-Zoom' to describe the 'emotion of motion'?

Its truck line once used 'Sakes Alive!'.

BMW's German slogan 'Freude am Fahren' translates as what?

It has been the official slogan since 1972.

FTD's 'Mercury Man' logo, adopted in 1914, was adapted from a sculpture by whom?

It emphasises speed of delivery.

Morton Salt's motto 'When it rains, it pours' dates from a campaign in which year?

It illustrated that the salt stayed free-flowing in damp weather.

Which meat-stick snack did 'Macho Man' Randy Savage tell viewers to 'snap into'?

The concept was originally meant for comedian Sam Kinison.

Who created the Trix Rabbit and wrote 'Silly rabbit, Trix are for kids!'?

The rabbit debuted in a 1959 commercial.

What was the Lucky Charms mascot originally called when created in 1963?

He is also known as Sir Charms.

Which cereal's ads featured hard-to-please 'Little Mikey' from 1972 to 1986?

John Gilchrist played the four-year-old.

In what year did Intel launch its 'Intel Inside' branding campaign?

Marketing manager Dennis Carter drove it worldwide.

Which actor voiced United's 2013 return of 'Fly the Friendly Skies'?

Gershwin's Rhapsody in Blue accompanied it.

How much did United pay Gershwin's estate in 1976 to license Rhapsody in Blue?

The song remains its theme decades later.

Which farm-equipment maker's logo is a leaping deer?

Its slogan is 'Nothing Runs Like a Deere'.

What was the name of Jif's blue kangaroo mascot at its 1958 launch?

Free sample jars were handed out from special trucks.

Which agency devised Eggo's 'L'eggo my Eggo' slogan in 1972?

Kellogg's later made Lego-shaped waffles playing on the pun.

In 2018 Kix replaced the word 'Mother' in its long-running slogan with what?

General Mills said 'parent' was more inclusive.

How were Pringles marketed at their 1968 debut?

P&G first sold them in Indiana.

Which brand's slogan claimed 'Everybody doesn't like something, but nobody doesn't like...'?

The double negative became famous.

Which adman gave the Green Giant his leafy suit, smile and the word 'Jolly' in 1935?

The Little Green Sprout joined him in 1972.

What is the Pillsbury Doughboy's proper name?

Copywriter Rudy Perz dreamed him up in his kitchen in 1965.

Which sleepy Dunkin' Donuts character said 'Time to make the donuts'?

Michael Vale played him for 16 years.

In which year did Dunkin' Donuts adopt 'America Runs on Dunkin''?

It replaced the Fred the Baker era.

Which sandwich chain used the slogan 'Eat Fresh' and called staff 'Sandwich Artists'?

Jared Fogle became its spokesman in 2000.

Which agency created Chick-fil-A's cow-driven 'Eat Mor Chikin' in 1995?

The cows replaced the old mascot Doodles.

Which agency ran Taco Bell's chihuahua campaign from 1997 to 2000?

Carlos Alazraqui voiced Gidget.

Little Caesars introduced 'Pizza! Pizza!' in which year?

In Canada it can't use the phrase because of a rival's trademark.

Who created the Big Mac, later immortalised in the 'two all-beef patties' jingle?

It debuted in Uniontown, Pennsylvania in 1967 at 45 cents.

Mastercard's 'Priceless' campaign began in which year?

Its tagline: 'There are some things money can't buy'.

Adidas launched which memorable campaign in 2004?

'Adidas is all in' followed in 2011.

What was Britain's Mars bar said to help you do, 'a day'?

Australia used 'Mars your day'.

Polo mints, 'the mint with the hole', were first made in 1948 at which factory?

George Harris developed the peppermint original.

Under what name were Starburst sweets introduced in the UK in 1959?

In the US they briefly sold as M&M's Fruit Chewies.

Who coined Heineken's 'Refreshes the Parts Other Beers Cannot Reach'?

The idea came to him at 3am in Morocco.

Which actor voiced the original 1983 'Probably the best lager in the world' ad?

He kept his fees low because he liked the ads.

The Bisto Kids, who sniffed the gravy aroma and sighed 'Ah, Bisto!', first appeared when?

Illustrator Will Owen created them.

Which model fronted Wonderbra's 1994 'Hello Boys' posters?

The Sara Lee-owned brand relaunched that year.

Which agency wrote 'The future's bright, the future's Orange' for the UK network?

Wolff Olins designed the brand.

Which British optician's strapline is 'Should've gone to...'?

The campaign has run for two decades.

Which at-home version of a salon hair tint launched in 1956, sparking 'Does she or doesn't she?'

It sparked the 'Does she or doesn't she?' era.

What did 1970s TV ads show doing the walking across the Yellow Pages?

The Bell System was denied a trademark on the image.

Who created GE's 'We Bring Good Things to Life' at BBDO?

It ran from 1979 until 'Imagination at work' replaced it.

Hallmark adopted 'When you care enough to send the very best' in which year?

It remains the company's slogan.

George Eastman's early Kodak slogan promised 'You Press the Button, ...' what?

Gilbert and Sullivan referenced it in Utopia, Limited.

Which delivery company asked 'What can Brown do for you?' in the 2000s?

Its brown is called Pullman brown.

The Tootsie Pop 'How many licks?' commercial first aired on US TV in which year?

Paul Winchell voiced the owl.

Which side dish is 'The San Francisco Treat'?

Vince DeDomenico invented it in 1958.

The Guinness toucan and 'Guinness is Good for You' ads were mainly drawn by which artist?

The Toucan Brew beer was named after it in 2006.

Which future film director shot Hovis's 1973 'Boy on the Bike' commercial?

The music was Dvořák's New World Symphony arranged for brass.

Cadbury introduced its 'glass and a half' slogan for Dairy Milk in which year?

It advertised the bar's higher milk content.

What is the Milkybar Kid's catchphrase?

The bespectacled cowboy has appeared since 1961.

Who created 'Have a Break, Have a Kit Kat' at JWT London in 1957?

The US jingle uses 'Gimme a break' instead.

Ferrero Rocher's famous 1990s ad was set at whose party?

Channel 4 ranked it 21st among the 100 greatest TV ads.

'Happiness is a cigar called Hamlet' ads used which piece by Bach?

Jacques Loussier played the jazz arrangement.

Castlemaine's 1980s tagline said Australians wouldn't give a XXXX for what?

Most of it is sold as 375ml 'tinnies' and 'stubbies'.

Which company's console was sold with the taunt that it 'does what Nintendon't'?

It emphasised a more arcade-like experience.

Which phone maker began using 'Hello Moto' in 2002?

It later became a signature ringtone.

Verizon's 'Can you hear me now?' Test Man later became a spokesman for which rival?

Paul Marcarelli left Verizon in 2011.

Which two veteran stars appeared in the first 'You're Not You When You're Hungry' Snickers ad?

The 2010 campaign has people transform when hungry.

Doublemint gum's twins campaign began with stylised illustrations in which year?

The first real twins were the Maier sisters of Alabama.

Which candy's ads had people colliding and mixing peanut butter with chocolate?

The slogan: 'Two great tastes that taste great together.'

Which candy has told customers to 'Get the Sensation' since the 1970s?

Peter Paul launched the patties nationally in 1975.

Which cartoon character warned 'Nobody better lay a finger on my Butterfinger'?

The Simpsons ads ran from 1988 to 2001.

Certs' 'two mints in one' contain a trademarked ingredient called what?

It gives the mints their green flecks.

'Four out of five dentists surveyed' recommended sugarless gum for which brand?

Its 1960 launch slogan was 'The Great Taste that Is Good for Your Teeth'.

Which toothpaste asked 'You'll wonder where the yellow went'?

It sponsored Bob Hope's radio show from 1938.

Which hair cream promised 'A Little Dab'll Do Ya'?

It was created in Birmingham, England in 1928.

Which agency created Old Spice's 'The Man Your Man Could Smell Like'?

Isaiah Mustafa first appeared online on 4 February 2010.

What was Ivory soap's first slogan, introduced in 1891?

P&G trademarked the name in 1879.

Which cleanser's 'Stronger than dirt!' was often paired with a knight on a white horse?

The Doors ended 'Touch Me' with the phrase.

Which agency created 'Raid Kills Bugs Dead' in 1956?

Animator Tex Avery produced the first commercials.

Which product's tagline was 'Roaches check in, but they don't check out'?

Black Flag launched it in 1976.

Which electronics maker used 'The quality goes in before the name goes on'?

It borrowed the line from a Chicago piano maker.

Which dog is the subject of the 1898 painting His Master's Voice?

Francis Barraud painted him three years after his death.

Which actor first played Maytag's lonely repairman 'Ol' Lonely'?

He kept the role until 1988.

Which jazz singer's voice shattered glass in Memorex's 'Is it live?' ads?

The recorded tape broke the glass too.

Which computer company shipped its products in white boxes with black Holstein spots?

The pastoral theme reflected its Iowa and South Dakota roots.

Gatorade's 'Be Like Mike' ads began airing in August of which year?

Jordan's Bulls had just won their first NBA title.

Why was the Frito Bandito mascot discontinued around 1971?

He had replaced the Frito Kid in 1967.

'There's always room for Jell-O' was introduced in which year?

Bill Cosby later fronted a massive campaign.

What does the Kool-Aid Man shout after smashing through a wall?

The 'Pitcher Man' first appeared in 1954.

Which drink is 'Made from the Best Stuff on Earth'?

Wendy Kaufman, the 'Snapple Lady', answered fan letters in its ads.

By the 1960s, Wonder Bread claimed to help build strong bodies how many ways?

On Howdy Doody it had been '8 ways'.

Which cookie brand's ads star elves led by Ernie who bake in a hollow tree?

The company was founded in 1853.

Goldfish crackers' packaging calls them 'The snack that...' what?

Finn, the sunglass-wearing goldfish, is the mascot.

Which voice actor first voiced Toucan Sam, with an American accent?

Maurice LaMarche later gave him a British accent.

Which cereal mascot exclaims 'I'm cuckoo for Cocoa Puffs!'?

Larry Kenney has voiced him since 1978.

Which actor fronted Quaker Oats commercials from 1987 through the 1990s?

Quaker registered the first cereal trademark in 1877.

Johnson & Johnson's 'No More Tears' baby shampoo debuted in which year?

The trademark was registered in 1959.

Which cat food is 'the only brand cats ask for by name'?

Its jingle consists solely of the word 'meow'.

Which cartoonist, of Hägar the Horrible fame, created Miss Chiquita in 1944?

She began as a banana with a woman's dress and legs.

Which group sang 'Buy the World a Coke' in the 1971 'Hilltop' commercial?

Bill Backer conceived it while stranded at Shannon Airport.

Which athlete played the hammer-throwing heroine of Apple's 1984 commercial?

David Graham played Big Brother.

The Michelin Man's name Bibendum comes from a Latin line by which poet?

'Nunc est bibendum' means 'Now is the time to drink'.

Under what name has Aunt Jemima been sold since its 2021 retirement?

It was the name of the firm behind the original 1889 mix.

Which agency developed the Mr. Clean character for P&G in 1957?

House Peters Jr. played him in the first live-action ads.

Which future weatherman played the first Ronald McDonald in 1963?

He had previously played Bozo the Clown in Washington.

Which brand's hipster mascot Charlie the Tuna was created in 1961?

Herschel Bernardi voiced him.

Elsie the Cow was created in 1936 as the mascot for which dairy company?

Ad Age named her a top-10 icon of the 20th century.

Morris, 'the world's most finicky cat', advertises which cat food?

The original Morris was adopted from a Chicago-area shelter in 1968.

Bud Light's 'Original Party Animal' Spuds MacKenzie was actually what?

Her real name was Honey Tree Evil Eye.

R.J. Reynolds voluntarily ended the Joe Camel campaign in which year?

The mascot dated from a 1913 pack drawing of 'Old Joe'.

What was the real name of the Taco Bell chihuahua?

She was euthanized after a stroke in 2009.

Which comedian portrays Flo of Progressive Insurance?

Flo debuted in 2008.

Which comedian originally voiced the Aflac duck?

Daniel McKeague replaced him in 2011.

Which slogan did Chester Cheetah adopt for Cheetos from 1997?

He was created in 1986.

Which two monster cereals launched alongside each other in March 1971?

Boo Berry came later.

What was the name of the short-lived fourth Rice Krispies elf of the 1950s?

He represented the cereal's 'explosive' nutrition.

Who voiced Speedy Alka-Seltzer in more than 200 commercials?

Illustrator Wally Wood designed the character.

Mr. Peanut originated from a 1916 design contest entry by whom?

His full name is Bartholomew Richard Fitzgerald-Smythe.

Betty Crocker was invented in 1921 by which flour company?

She answered consumer product questions by letter.

In what year was Uncle Ben's rice first marketed?

It was the top-selling US rice until the 1990s and became Ben's Original in 2020.

Papa John's founder John Schnatter started the chain in 1984 from where?

The tavern was Mick's Lounge in Jeffersonville, Indiana.

Pizza Hut's distinctive red-roof building style, later part of its logo, debuted in which year?

The Carney brothers founded the chain in Wichita in 1958.

Who was the original voice of Tony the Tiger before Thurl Ravenscroft?

Lee Marshall later voiced Tony until 2014.

Which budget lodging chain's radio ads, voiced by Tom Bodett since 1986, promise to 'leave the light on for you'?

The chain opened its first location in Santa Barbara in 1962; Blackstone bought the brand in 2012.

Which coffee brand's jingle, used since 1984, claims it is 'the best part of waking up'?

Susan Spiegel Solovay and Bill Vernick wrote the lyrics; the jingle has appeared in almost every ad since.

Which British supermarket's main advertising slogan is 'Every little helps'?

Its ads have used voice-overs from the Spice Girls and actors James Nesbitt and Jane Horrocks; the chain is a constituent of the FTSE 100.

Which paper towel brand, launched by P&G in 1965, is 'the quicker picker-upper'?

It replaced Charmin Towels after P&G found shoppers cared most about absorbency; a diner waitress named Rosie mopped up spills in its ads for decades.

Which actress played Rosie, the diner waitress in decades of paper-towel commercials?

Walker, also known as Rhoda's mother on TV, used the towels to mop up patrons' spills and demonstrate their absorbency.

Campbell's has used which slogan predominantly since 1935?

The other three were all later Campbell's taglines, from 1969-75, 1975-82 and the 1990s respectively.

Which snack brand's best-known slogan is 'betcha can't eat just one'?

Celebrity endorsers helped take the chips international; Frito-Lay's revenues topped $180 million by 1965.

Which soft drink promoted 'drink time' at 10, 2 and 4 o'clock?

A wartime radio show, The 10-2-4 Ranch, built on the idea; Jake Holmes later wrote the 1977 'Be a Pepper' jingle lyrics.

Which claymation artist created the Noid for Domino's Pizza in the 1980s?

The agency Group 243 hired him in 1986; the red-suited pest was retired in 1995 after a disturbing real-life hostage incident involving a man named Noid.

Which newsman fronted Timex's live 'torture test' ads with the 'takes a licking' slogan?

Russ Alben wrote the slogan; Swayze was chosen because he was widely seen as America's most credible newsman.