Company Slogans
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50 free Company Slogans trivia questions with answers — pop culture quiz, new questions added Aug 2026.
43 free Company Slogans trivia questions with answers. Company Slogans trivia lives in two places on BrainPickle. This page is the shorter set; the main quiz is Slogan trivia, with our deepest question pool on the topic and a source behind every answer.
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Q 01Dan Wieden said Nike's 'Just Do It' (1988) was inspired by the last words of which death-row inmate?
Gary Gilmore
Gary Gilmore said 'Let's do it' to the Utah firing squad that shot him in 1977, the first execution in the United States in almost ten years. Wieden changed one word.
Q 02The 1940s advertising line 'A Diamond Is Forever' was written for which company?
De Beers
De Beers: with diamond sales sliding, it hired the agency N. W. Ayer in 1938 to tie the stone to romance. Ad Age later ranked copywriter Frances Gerety's line the best slogan of the century.
Q 03Clara Peller demanded 'Where's the beef?' in a 1984 commercial for which fast-food chain?
Wendy's
Wendy's: weeks later Walter Mondale turned the line on his rival Gary Hart in the 1984 Democratic primaries, to say Hart's 'new ideas' had no substance behind them.
Q 04Which future blockbuster director made the first 'Got Milk?' commercial in 1993?
Michael Bay
Michael Bay shot 'Aaron Burr' two years before his first feature film: a history buff with a mouthful of peanut butter and no milk cannot get out the winning answer to a $10,000 radio quiz.
Q 05Apple's 1997 campaign with the 'Crazy Ones' ad is widely read as a rejoinder to which rival's one-word slogan?
IBM's 'Think'
IBM's 'Think' goes back to Thomas J. Watson, who had the single word hung on office walls from 1911. Apple's ad, read by Richard Dreyfuss, raised a glass to 'the crazy ones' instead.
Q 06McDonald's 'I'm Lovin' It', launched in 2003, was created by an agency in which country?
Germany
Heye & Partner of Unterhaching wrote it as 'Ich liebe es'; it was McDonald's first global campaign, and Justin Timberlake sang the jingle.
Q 07Which car-rental company adopted the motto 'We Try Harder' in the early 1960s to make a virtue of being number two?
Avis
Avis trailed Hertz, so the agency Doyle Dane Bernbach sold second place as the reason its staff had to work harder for you. The line ran for half a century, until 2012.
Q 08The "Think Small" campaign, which Advertising Age ranked the best of the 20th century, sold which car?
The Volkswagen Beetle
The Volkswagen Beetle: Doyle Dane Bernbach shrank the car to a speck on a page of white space and owned up to its size, while American rivals sold length, power and luxury.
Q 09Which brand's hair-colour ads ended with a woman saying 'Because I'm worth it'?
L'Oréal
L'Oréal: copywriter Ilon Specht's ad for Preference opened by calling it the most expensive hair colour in the world. Her last line turned the higher price into a matter of self-respect.
Q 10Which chocolate bar has told people to 'have a break' in its advertising since the late 1950s?
Kit Kat
Kit Kat began when a worker at Rowntree's York factory asked the suggestion box for a chocolate bar a man could take to work. The 'break' line came from the agency J. Walter Thompson in 1957.
Q 11Which candy's advertising promised that it 'melts in your mouth, not in your hand'?
M&M's
M&M's are named for Forrest Mars and his partner Bruce Murrie, the son of a Hershey executive. During World War II the heat-proof sweets were sold only to the US military.
Q 12Which chain blurred its own slogan on its packaging in August 2020 because the pandemic had made it bad hygiene advice?
KFC
KFC: with health advice saying not to touch your face, 'It's Finger Lickin' Good' no longer fitted. The chain pixelated the words on its buckets and posters, and promised the line would be back when the time was right.
Q 13'The Ultimate Driving Machine' was coined in 1974 to sell which carmaker to American drivers?
BMW
Q 21Which sandwich chain, founded in Bridgeport, Connecticut, in 1965, adopted the slogan 'Eat Fresh'?
Subway
Subway began when 17-year-old Fred DeLuca borrowed $1,000 from a family friend, Peter Buck, to help pay for college. Their first shop was called Pete's Super Submarines.
Q 22Verizon's 'Can you hear me now?' actor became a spokesman for which rival in 2016?
Sprint
Sprint had Paul Marcarelli open by owning up to his old Verizon line. His new pitch was that every network had become good, and that Sprint's came within 1 percent of Verizon's reliability at half the price.
Q 23The jingle 'Like a good neighbor, State Farm is there' was set to music in 1971 by which future pop star?
Barry Manilow
BMW invited a tiny new agency to Munich to pitch against two big established firms. Its copywriter Martin Puris wrote the line, and the newcomers won the account.
Q 14Audi's slogan 'Vorsprung durch Technik' translates as what?
Progress through technology
'Progress through technology': in 1982 the British adman John Hegarty spotted the old line on a faded poster at Audi's Ingolstadt factory, and ran it in German, untranslated, in Audi's British ads.
Q 15Which company settled a $13 million lawsuit in 2014 over its claim to 'give you wings'?
Red Bull
Red Bull: the suit argued that a can gave no more of a lift than a cup of coffee. Without admitting fault, the company offered American buyers $10 in cash or $15 worth of its drinks.
Q 16Which cereal's slogan 'The Breakfast of Champions' began on a billboard at a Minneapolis minor-league ballpark?
Wheaties
Wheaties got the sign as part of a deal to sponsor radio broadcasts of Minneapolis Millers baseball games. In 1934 Lou Gehrig became the first athlete to appear on the box.
Q 17Maxwell House long claimed its 'Good to the Last Drop' slogan came from a remark by which US president?
Theodore Roosevelt
Theodore Roosevelt did drink a cup at Andrew Jackson's Hermitage in 1907, but the Nashville paper quoted him only as liking such stuff 'when I hunt bears'. The slogan first ran years afterwards.
Q 18Which company's five-note jingle, first heard in 1994, plays beside the promise that its chips are 'inside' a computer?
Intel
Intel hired Walter Werzowa, an Austrian who had scored a European pop hit with the band Edelweiss. He built the five tones in a garage in Los Angeles, mostly from xylophone and marimba sounds.
Q 19The Nokia ringtone is a snippet of 'Gran Vals', a 1902 guitar piece by which composer?
Francisco Tárrega
Francisco Tárrega, a Spanish guitarist. Nokia first used a phrase from his waltz as background music in a 1992 television advert, and two years later made it a ringtone on its 2110 phone.
Q 20Which candy's 'Taste the Rainbow' theme was created by the New York agency D'Arcy Masius Benton & Bowles?
Skittles
Skittles ran the line unchanged for a decade. In 2004 a new agency kept the rainbow and swapped the verb, so one advert told buyers to 'believe the rainbow' instead.
Barry Manilow was handed the words and paid a flat $500 for the melody, with no royalties for its decades on air. He wrote the tune of 'I am stuck on Band-Aid' as well.
Q 24Which insurer's ads coined the line 'so easy, a caveman could do it'?
GEICO
GEICO: its other mascot, the gecko, began as a joke about people getting the company's name wrong. In his first advert, in 1999, he begs callers to stop phoning him by mistake.
Q 25Which cereal's three-word slogan, describing the noise it makes in milk, later gave its three cartoon mascots their names?
Rice Krispies
Rice Krispies had the words first, in a radio advert about the noise in the bowl. The illustrator Vernon Grant heard it and drew three gnomes to match, and Snap reached the box alone in 1933.
Q 26Which remedy's 1970s jingle ran 'Plop, plop, fizz, fizz, oh what a relief it is'?
Alka-Seltzer
Alka-Seltzer's tune was written by Tom Dawes, whose band The Cyrkle had opened for the Beatles on their 1966 American tour. He went on to write jingles for American Airlines and L'eggs tights.
Q 27Which beer's ads had drinkers argue 'Tastes great' against 'Less filling'?
Miller Lite
Miller Lite: earlier low-calorie beers had never caught on. Its agency noticed that blue-collar men were the ones buying, so it hired retired athletes to argue over the beer.
Q 28Which voice actor delivered Tony the Tiger's 'They're Gr-r-reat!' for more than fifty years?
Thurl Ravenscroft
Thurl Ravenscroft also sang 'You're a Mean One, Mr. Grinch' in the 1966 cartoon, but the credits left his name off. Many viewers assumed the narrator, Boris Karloff, had sung it.
Q 29The Energizer Bunny began as a send-up of the drumming toy rabbits in which rival battery brand's adverts?
Duracell
Duracell's toy rabbits ran down one by one until only its own kept drumming. A 1992 settlement split the world: Energizer's bunny got the United States and Canada, and Duracell's got everywhere else.
Q 30Maybelline, of 'Maybe she's born with it', began as coal dust mixed with what?
Vaseline
Vaseline: by the family's account, Tom Lyle Williams watched his sister Mabel darken her lashes with the mix and copied it. He sold it by mail order as Lash-Brow-Ine, then renamed it Maybelline in her honour.