Dragons' Den
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50 free Dragons' Den trivia questions with answers — trivia quiz, new questions added Oct 2026.
Dragons' Den has been turning nervous pitches into must-watch television for two decades. Entrepreneurs name their price and face a panel of self-made millionaires who are spending their own money. Some of the best-known products in British shops started there, and so did some of the most famous rejections. This quiz covers the whole story: the original panel and the investors who followed, the businesses that made them rich, the rules that decide who walks away with a deal, and the pitches viewers still talk about. It also travels beyond Britain, to the Canadian and Irish dens and to the overseas show that started the format. It is written for regular viewers, pub quiz teams and anyone who has ever shouted advice at the screen. The questions start easy and get harder, and every answer comes with a short explanation.
30 of 50 questions with answers and explanations. Play the quiz
Q 01Dragons' Den is a British remake of a business show first broadcast in 2001 in which country?
Japan
Japan first saw the show tucked away after midnight in a single region before it earned a national prime-time slot; Britain's 2005 remake was the first made abroad.
Q 02Which reggae musician sang his 2007 Dragons' Den pitch for a jerk barbecue sauce and won £50,000?
Levi Roots
Levi Roots had been spotted at a food trade show by a BBC producer, and soon after the broadcast his Reggae Reggae Sauce was on the shelves of 600 supermarkets.
Q 03What kind of product is Trunki, which left Dragons' Den without a deal in 2006 yet sold millions?
A ride-on suitcase
A ride-on suitcase for children, Trunki had its strap tugged off by a dragon in mid-pitch, yet inventor Rob Law went on to sell more than three million of them.
Q 04Which BBC economics editor was the presenter of Dragons' Den when the show launched in 2005?
Evan Davis
Evan Davis kept the job while his day job changed around him, leaving the economics desk in 2008 for Radio 4's Today programme and later fronting Newsnight.
Q 05Which Top Gear presenter pitched a tiny wearable car called the P45 on Dragons' Den in 2013?
Jeremy Clarkson
Jeremy Clarkson billed the P45 as the smallest roadworthy car in motoring history, and the best offer the sketch earned him was £1 for 1% of the business.
Q 06Which host of The Diary of a CEO podcast joined Dragons' Den in 2021 as its youngest dragon yet?
Steven Bartlett
Steven Bartlett co-founded the marketing agency Social Chain in 2014, and the BBC later rebuked him for wearing jewellery on screen from a brand he promoted online.
Q 07Which investor from the first Dragons' Den panel in 2005 outlasted the four other original dragons?
Peter Jones
Peter Jones was the only original dragon left once the twelfth series ended, and he exported the pitching idea too, selling ABC the show that became American Inventor.
Q 08Which Dragons' Den investor began his business career with a £450 ice cream van in Stockton-on-Tees?
Duncan Bannatyne
Duncan Bannatyne sold the ice cream business for £28,000 and moved into nursing homes, selling that company for £26 million before he built his chain of health clubs.
Q 09Which hairbrush brand, rejected on Dragons' Den in 2007, later sold a majority stake for about £70 million?
Tangle Teezer
Tangle Teezer had its revenge the night the episode aired: so many viewers rushed to buy the brush that the company's website crashed under 1,500 orders.
Q 10In the opening pitch on Dragons' Den, what do entrepreneurs offer the investors in return for the money they want?
Equity
Equity, a share in the company itself, is the main thing haggled over: dragons often push for a far bigger stake than the entrepreneur first puts on the table.
Q 11Which online greeting card retailer did Nick Jenkins found before his two series as a Dragons' Den investor?
Moonpig
Moonpig took its name from the nickname he was given at school, and he sold the company in 2011 for an estimated £120 million.
Q 12Which stationery chain did Dragons' Den investor Theo Paphitis buy from its administrators and turn around?
Ryman
Ryman had earlier let him sell mobile phones from concessions inside its shops, and he later added Robert Dyas and the lingerie retailer Boux Avenue to his stable.
Q 13Original Dragons' Den investor Simon Woodroffe founded which restaurant chain?
YO! Sushi
YO! Sushi opened in 1997 with self-heating plates and call buttons at the table, and its founder went on to launch the hotel brand Yotel.
Q 21Which star of The Apprentice walked into Dragons' Den seeking investment in a 2011 charity sketch?
Alan Sugar
Alan Sugar turned up for a Children in Need special that brought the two business shows together, with the boardroom boss cast for once as the one asking for money.
Q 22Which channel showed Dragons' Den from its launch in 2005 until the show switched channels in 2021?
BBC Two
BBC Two launched the show on 4 January 2005 and kept it until 2021, when it was promoted to the corporation's main channel.
Q 23The opening titles of Dragons' Den were filmed among old cotton mills in which northern English city?
Manchester
Manchester earned the nickname Cottonopolis during the Industrial Revolution, and the mills of its Ancoats district were filmed for the titles to match the show's warehouse look.
Q 14Which Dragons' Den investor ran a family holiday park business before joining the panel alongside Richard Farleigh?
Deborah Meaden
Deborah Meaden led a management buyout of Weststar Holidays in 1999, having first joined the family firm to run its amusement arcades.
Q 15Which shirtmaker did Dragons' Den investor Touker Suleyman buy for just £1 when it was deep in debt?
Hawes & Curtis
Hawes & Curtis owed £500,000 and was about to go into administration; under him its turnover climbed from £600,000 to £30 million by 2014.
Q 16Which former England right-back turned television pundit became a guest investor on Dragons' Den in 2024?
Gary Neville
Gary Neville moved into business after football, joining former teammates to buy the non-league club Salford City in 2014.
Q 17Which fitness coach known as The Body Coach was a guest investor on Dragons' Den in its 22nd series?
Joe Wicks
Joe Wicks built his following by posting 15-second recipe videos, having earlier been the first player knocked out of the Channel 4 game show The Bank Job.
Q 18Which experience gift firm founded by Rachel Elnaugh collapsed shortly before her second series of Dragons' Den?
Red Letter Days
Red Letter Days went into administration in 2005 and its remaining assets were bought by two of her fellow dragons; she blamed a chief executive she had appointed.
Q 19What was Kelly Hoppen's profession when she became an investor on Dragons' Den in 2013?
An interior designer
An interior designer born in South Africa, she spent two series in the den and left because she could not fit the filming schedule around her other work.
Q 20Dragons' Den investor Tej Lalvani became chief executive of which supplements company founded by his father?
Vitabiotics
Vitabiotics, billed as Britain's largest vitamin company, gave him his first job in its warehouse before he succeeded his father as chief executive.
Q 24Which film studio, long the base of the James Bond films, housed Dragons' Den before the show moved to Salford?
Pinewood
Pinewood had two weeks to take the show in after building work forced a move, and the new set had the den's staircase sunk into the tank beneath a film stage.
Q 25Which takeaway ordering site won a £100,000 offer on Dragons' Den in 2007 and was later merged into Just Eat?
Hungryhouse
Hungryhouse never took the dragons' money: the deal collapsed after filming, and other business angels put in £150,000 instead.
Q 26PerfectTed, a Dragons' Den deal later valued at about £140 million, sells energy drinks made with which ingredient?
Matcha
Matcha proved a shrewd bet: the founders accepted two offers in the den, completed only one after filming, and that dragon later put in a further £1 million.
Q 27What off-screen checking process must a Dragons' Den deal survive before any contract is signed?
Due diligence
Due diligence is where many handshakes die: a 2015 newspaper study of the first eleven series claimed that 76 of the 143 deals agreed on screen never went through.
Q 28What happens on Dragons' Den if an entrepreneur's offers add up to less than the sum requested?
They leave with nothing
They leave with nothing, however close they came, which is why several dragons will sometimes club together to make up the full amount between them.
Q 29Which Dragons' Den investor, born Nazim Khan in Lahore, made his fortune with the recruitment firm Alexander Mann?
James Caan
James Caan left home at 16 and took his first tiny office on Pall Mall purely for the prestige of the address; he joined the den for its fifth series in 2007.
Q 30What kind of product was Destination London, which Rachel Lowe pitched in the first series of Dragons' Den?
A board game
A board game, it left the den without investment, yet Hamleys launched it for Christmas 2004 and it outsold Monopoly there that year.