Logo Trivia
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100 free Logo trivia questions with answers — pop culture quiz, new questions added Oct 2026.
50 free logo trivia questions with answers. Every famous logo has a story, and most people have never heard it. This logo trivia quiz collects fifty of them: the student who was paid $35 for the Nike Swoosh, the arrow hidden inside FedEx, the bear in the Toblerone mountain, the fighting bulls behind Lamborghini, the runes in the Bluetooth symbol, the surrealist who drew the Chupa Chups wrapper and the Wikipedia hoax that named the Pringles man. Car badges, sports leagues, cereal mascots, fashion houses and tech icons all get a turn. It is written as text questions, so it works read aloud at a pub quiz or on a phone in the car; nobody needs to see the picture. Easy questions ask which brand a symbol belongs to; hard ones ask who designed it, when and why. Every answer has been checked against Wikipedia's article on the company or logo, and each question shows its source once you have answered.
30 of 100 questions with answers and explanations. Play the quiz
Q 01Which sportswear brand's logo is the Swoosh?
Nike
Nike began as Blue Ribbon Sports and adopted the Swoosh as its official mark in 1971.
Q 02How much was design student Carolyn Davidson paid for creating the Swoosh logo in 1971?
$35
$35. Phil Knight later gave her a diamond Swoosh ring and 500 shares of company stock.
Q 03Which coffee chain's logo is a two-tailed siren?
Starbucks
Starbucks. Its 1971 siren was topless with a fully visible double fish tail, and each redesign since has cropped and simplified her.
Q 04What is hidden in the negative space between the E and the X of the FedEx logo?
An arrow
Designer Lindon Leader created a custom typeface in 1994 just to make the arrow work.
Q 05The Toblerone logo mountain hides which animal, the symbol of the bar's home city of Bern?
A bear
A bear. The bar's triangles are commonly credited to the Matterhorn, but Theodor Tobler's sons said a dancers' pyramid at the Folies Bergère inspired them.
Q 06Which US TV network's logo is a peacock, first used in 1956 to promote colour broadcasts?
NBC
NBC. The 1956 original had eleven feathers to signal richness in colour, and the six-feather peacock in use today was unveiled in 1986.
Q 07Apple's very first logo, before the bitten apple, showed whom sitting under a tree?
Isaac Newton
Isaac Newton. Ron Wayne drew him sitting under an apple tree, and Rob Janoff's rainbow bitten apple replaced the design in 1977.
Q 08The Shell logo is based on which sea creature?
A giant scallop
A giant scallop. Shell is named after the London business that imported and sold seashells, and Raymond Loewy drew today's pecten in 1971.
Q 09Ferrari's prancing horse was originally painted on the plane of which Italian flying ace?
Francesco Baracca
Baracca's mother suggested Enzo adopt it for luck; the canary-yellow background is the colour of Modena.
Q 10What inspired Ferruccio Lamborghini to choose his company's famous animal emblem?
A Spanish fighting-bull ranch
A Spanish fighting-bull ranch: in 1962 Lamborghini, a Taurus, visited Don Eduardo Miura's herd, and he later named a car after the breeder's bulls.
Q 11Which French fashion brand's logo is a green crocodile?
Lacoste
Lacoste. René Lacoste's nickname supposedly came from a bet over an alligator-skin suitcase, and in 1927 a friend's crocodile drawing was embroidered on his blazer.
Q 12Twitter's original cartoon mascot was named after which NBA legend?
Larry Bird
Larry Bird, the Boston Celtics great. Within a year the cartoon bird became a solid silhouette, and the logo was retired when Twitter became X.
Q 13What is the real name of the Michelin Man?
Bibendum
Bibendum. A stack of tyres at the 1894 Lyon exhibition gave Édouard Michelin the idea, and cartoonist O'Galop drew the figure in 1898.
Q 21Whose silhouette is the NBA logo based on?
Jerry West
Jerry West. Alan Siegel drew it in 1969 from a Wen Roberts photo, a year after overseeing the MLB logo, but the league has never officially confirmed it.
Q 22Which Hall of Famer is popularly, but wrongly, believed to be the batter in the MLB logo?
Harmon Killebrew
Harmon Killebrew. Designer Jerry Dior drew the 1968 silhouette from photos of several players, so it was never meant to be anyone in particular.
Q 23Which symbol replaced Speedee in McDonald's logo in 1962?
The Golden Arches
The Golden Arches. Before they became the logo, they were real yellow sheet-metal arches trimmed in neon on McDonald's restaurants from 1953.
Q 14Which snack brand's moustachioed mascot got the first name Julius from a 2006 Wikipedia hoax?
Pringles
Pringles. A prankster invented the name, news outlets repeated it, and after Kellogg's bought the brand, official marketing adopted Julius.
Q 15The face on the KFC logo is that of which real person?
Colonel Harland Sanders
Colonel Harland Sanders. He began selling fried chicken from his roadside restaurant in Corbin, Kentucky, and the first franchise opened in Utah in 1952.
Q 16What do the three points of the Mercedes-Benz star represent?
Engines for land, sea and air
Engines for land, sea and air. Gottlieb Daimler devised the star, and DMG registered it as a trademark in 1909.
Q 17Despite the propeller myth, where do the blue and white quarters of the BMW roundel come from?
The flag of Bavaria
The flag of Bavaria, with the colours in reverse order, since the law barred private firms from using state symbols; the propeller tale likely began with a 1929 BMW advert.
Q 18What do the rings in the Audi badge stand for?
The firms that formed Auto Union
The firms that formed Auto Union: Audi, DKW, Horch and Wanderer merged in 1932, and Volkswagen revived the Audi name in 1965.
Q 19The six stars in the Subaru logo depict which group of stars?
The Pleiades
Subaru is the Japanese name for the Pleiades; one of the Seven Sisters is traditionally invisible, hence six stars.
Q 20The Alfa Romeo badge's red cross and man-swallowing serpent come from which city?
Milan
The cross is Milan's emblem and the biscione belonged to the Visconti family who ruled the city.
Q 24Which soft drink's script logo was written by its inventor's bookkeeper?
Coca-Cola
Coca-Cola. Bookkeeper Frank Mason Robinson also named the drink, after coca leaves and kola nuts, and it first sold for five cents a glass in Atlanta.
Q 25Why did Ruth Kedar make Google's L green rather than a primary colour?
To show the company breaks the rules
To show the company breaks the rules: Kedar used primary colours, then broke the pattern with a secondary colour on the L.
Q 26What is the Wikipedia logo?
An unfinished jigsaw globe
An unfinished jigsaw globe: each piece carries a glyph from a different writing system, and the missing pieces mark a perpetual work in progress.
Q 27Which number is hidden in the Baskin-Robbins logo?
31
31, formed from the B and R, recalls the chain's famous idea of a different flavour for every day of the month.
Q 28Which famous artist designed the Chupa Chups lollipop logo in 1969?
Salvador Dalí
Salvador Dalí. He took less than an hour to design the logo, shaping it as a yellow daisy.
Q 29The wireless standard whose logo combines two runes is named after which king, whose initials they spell?
Harald Bluetooth
Harald Bluetooth. Intel's Jim Kardach proposed the name because the king united Denmark's tribes, much as the technology would unite devices.
Q 30Which magazine's tuxedo bow-tied rabbit logo began as an end mark for articles in its second issue?
Playboy
Playboy. Art director Art Paul sketched the rabbit in about an hour, and it has appeared in the magazine ever since.