Louis Vuitton Trivia
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49 free Louis Vuitton trivia questions with answers — pop culture quiz, new questions added Sep 2026.
This Louis Vuitton trivia quiz covers the trunk-maker's workshop that became the world's most valuable luxury brand. The easy questions cover the founding year, the flat-topped trunks that stacked on steamships, the interlocking LV monogram, the merger that created LVMH and the streetwear collaboration that had people queuing around the block. From there the quiz moves through the story of the founder himself: the boy who left the Jura at 13 and walked to Paris, the apprenticeship under Monsieur Marechal, the appointment as packer to Empress Eugenie and the workshop at Asnieres-sur-Seine. The hard end covers the details collectors know: the Damier canvas of 1888, the Japanese family crests behind the Monogram, the Steamer bag and the Keepall, the Noe bag built for champagne bottles, the first London store on Oxford Street, the Louis Vuitton Cup, the Vichy-era controversy, Stephen Sprouse's graffiti, Yayoi Kusama's dots, Virgil Abloh's appointment and the Frank Gehry building in the Bois de Boulogne. Every answer was checked against the encyclopaedia entries for Louis Vuitton, its founder and the Fondation Louis Vuitton before publishing, and the supporting sentence is stored with each question. Our fashion, Chanel and Paris quizzes are natural next stops.
30 of 49 questions with answers and explanations. Play the quiz
Q 01Louis Vuitton's first shop opened off which Paris square, now ringed by jewellers?
Vendôme
Vendôme. The shop at 4 Rue Neuve-des-Capucines sat among couture houses and jewellers, a smart spot for a craftsman who advertised his skill at packing fashions and fragile objects.
Q 02Which French billionaire won control of Louis Vuitton's parent group after a bitter boardroom fight that ended in 1990?
Bernard Arnault
Bernard Arnault. The Vuitton family's own chairman had invited him to invest as an ally in 1988, only to be forced out by him two years later.
Q 03The French word malletier, part of Louis Vuitton's legal company name, describes what trade?
Trunk-maker
Trunk-maker. The word comes from malle, French for trunk, and the house keeps the title even though it has sold ready-to-wear clothes since 1998 and now makes watches too.
Q 04How did the teenage Louis Vuitton travel nearly 300 miles from the Jura to Paris?
On foot
On foot. He took about two years over it, stopping to work odd jobs for food and shelter, and reached Paris in 1837 aged 16.
Q 05Which football trophy has arrived at every final since 2010 in a custom Louis Vuitton case?
World Cup
World Cup. Italy's 2006 captain Fabio Cannavaro carried the first case out in South Africa, and since 2014 past winners have unveiled it beside stars such as Gisele Bündchen and Deepika Padukone.
Q 06Louis Vuitton's compact Speedy 25 handbag is said to have been created at the request of which film star?
Audrey Hepburn
Audrey Hepburn. The story goes that she asked the house to shrink its 1930 travel bag into one small enough to carry every day, and the 25 cm size is still sold.
Q 07Louis Vuitton was hired as personal luggage-maker and packer to which royal?
Empress Eugenie
Empress Eugenie. Napoleon III's wife hired him to pack her gowns, and her patronage brought him the elite and royal clients who kept him busy for the rest of his career.
Q 08What was revolutionary about the trunks Louis Vuitton introduced in 1858?
They were flat-topped and could be stacked
They were flat-topped and could be stacked. Domed lids had let rain run off luggage strapped to a stagecoach, but he saw that trains and ocean liners needed cases that piled up neatly.
Q 09To which town just outside Paris did Louis Vuitton move his workshop in 1859, where it remains today?
Asnieres-sur-Seine
Asnieres-sur-Seine. The workshop was looted and wrecked during the Franco-Prussian War of 1870-71, but he restarted the business within months, and the house still makes its special orders there.
Q 10Before its checkerboard and Monogram canvases, Louis Vuitton covered its luggage from the 1870s in what pattern?
Beige-and-brown stripes
Beige-and-brown stripes. A red-striped canvas of 1872 came first to set his luggage apart, and when stripes were copied too, the checkerboard replaced them in 1888.
Q 11In which city did Louis Vuitton open its first shop outside France, in 1885?
London
London. The founder sent his son Georges to open the shop on Oxford Street, and branches in New York and Philadelphia followed as the house pushed abroad.
Q 12What is the name of Louis Vuitton's checkerboard canvas, created in 1888?
Damier
Damier. The name is French for checkerboard, and the pattern carried the words 'marque L. Vuitton déposée', a registered-trademark notice meant to beat the copyists.
Q 13Georges Vuitton reportedly dared which American to test his luggage?
Harry Houdini
Harry Houdini. The house had patented a lock it thought unpickable and dared the escape artist to break out of a locked Vuitton box; he never took it up, and the lock design is still used.
Q 21A 2004 book by Stephanie Bonvicini accused the Vuitton family of collaborating with which regime?
The Vichy government
The Vichy government. The book says the house kept the only shop allowed to stay in the Vichy hotel where Marshal Pétain set up his government, and that it made some 2,500 busts of him.
Q 22Why was Louis Vuitton's Monogram canvas revamped in 1959?
To make it more supple for purses and wallets
To make it more supple for purses and wallets. The softer canvas let the famous pattern move off rigid luggage and onto everyday bags and small leather goods.
Q 23The Louis Vuitton Cup, created in 1983, is a preliminary competition for which event?
Q 14The flowers and quatrefoils of Louis Vuitton's Monogram canvas are often traced to a late-1800s European craze for which design tradition?
Japanese family crests
Japanese family crests. Japonisme had swept Paris since its 1867 world's fair, and the round mon emblems resemble the canvas's four-petal flowers, though its designer never said what inspired him and some see Gothic windows instead.
Q 15The Vuitton family took its luggage to America by exhibiting at the 1893 World's Fair in which city?
Chicago
Chicago. Georges Vuitton, newly in charge after his father's death, showed the luggage at the World's Columbian Exposition, where he met John Wanamaker, whose department stores went on to stock it.
Q 16Louis Vuitton made the safari-print suitcases that three grieving brothers lug around in which Wes Anderson film?
The Darjeeling Limited
The Darjeeling Limited. The cases belonged to the brothers' dead father, and in the final scene they fling them aside to catch a train, leaving his baggage behind in every sense.
Q 17Louis Vuitton's Steamer Bag of 1901 was designed to be kept where?
Inside a Vuitton trunk
Inside a Vuitton trunk. The house's first soft bag folded flat at the bottom of the case for the voyage, then came out to hang on the cabin door or be carried around on deck.
Q 18Which Louis Vuitton bag was launched in 1930 as a soft, light alternative to hard luggage?
The Keepall
The Keepall. Gaston-Louis Vuitton saw that boxy luggage was a burden for a new age of quick trips, so he made a light canvas holdall, and a city-sized version soon followed as the Speedy.
Q 19Louis Vuitton's Noe bag of 1932 was originally designed to carry what?
Champagne bottles
Champagne bottles. A producer wanted a sturdy bag for gifting his wine, so Gaston-Louis Vuitton made one to hold five bottles, four upright and one upside down in the middle.
Q 20On which Paris avenue did Louis Vuitton open its seven-storey 'Vuitton Building' flagship in 1914?
Champs-Elysees
Champs-Elysees. The house later moved up the avenue to No. 101, and a redevelopment gutted the old building at No. 70, leaving only its listed Art Nouveau facade.
The America's Cup
The America's Cup. Challengers race for the right to face the holder, and the very first winner, Australia II in 1983, went on to end the New York Yacht Club's 132-year grip on the trophy.
Q 24In 1987 Louis Vuitton merged with a drinks group built from which two houses?
Moet et Chandon and Hennessy
Moet et Chandon and Hennessy. The champagne and cognac makers had already joined forces in 1971, and the 1987 deal added luggage and gave the new group its initials, LVMH.
Q 25In which city did Louis Vuitton open its first mainland China store, in 1992?
Beijing
Beijing. The shop opened in the basement of the Palace Hotel, in a capital where bicycles still filled the streets, and the group's chairman later recalled asking if it was really the right time.
Q 26Which American designer became Louis Vuitton's artistic director in 1997?
Marc Jacobs
Marc Jacobs. The house had never made clothes, so he designed its first ready-to-wear line and turned a luggage maker into a fashion label, staying for 16 years.
Q 27In 2001 New York designer Stephen Sprouse defaced Louis Vuitton's Monogram bags with what?
Graffiti lettering
Graffiti lettering. He scrawled the house's own name across the pattern, and Vuitton brought the look back in neon for a 2009 tribute, five years after his death.
Q 28Which Japanese artist created Louis Vuitton's Monogram Multicolore range in 2003?
Takashi Murakami
Takashi Murakami. He recoloured the logos in 33 shades on white or black, and his 2007 Los Angeles museum retrospective included a fully working Vuitton boutique as one of the exhibits.
Q 29Which artist's polka dots covered a 2012 Louis Vuitton collection of bags, shoes and clothes?
Yayoi Kusama
Yayoi Kusama. She traced the dots to hallucinations she had as a child in Japan, and the collection was timed to her retrospective at New York's Whitney Museum.
Q 30Who was hired in November 2013 as artistic director of Louis Vuitton's women's collections?
Nicolas Ghesquiere
Nicolas Ghesquiere. He had spent 15 years making the faded house of Balenciaga a critics' favourite, left abruptly in 2012 and resurfaced at Louis Vuitton a year later.