Cadbury Trivia
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48 free Cadbury trivia questions with answers — trivia quiz, new questions added Oct 2026.
Cadbury began as a Birmingham shop selling drinking chocolate as a sober alternative to the pub, and grew into a company that built its workers a village, painted its wrappers a colour it tried to own, and put a drumming gorilla on television. Two hundred years on, it is no longer British-owned, yet its script logo is still a family signature. These 48 questions cover the founding family and Bournville, the bars that came and went, the adverts everyone can still hum, the treats that are household names in Australia, India and beyond, and the boardroom battles of the last two decades. They suit a pub quiz round, a Birmingham-themed night or anyone who has argued about the best bar in a Heroes tin.
30 of 48 questions with answers and explanations. Play the quiz
Q 01Cadbury's 2007 advert of a gorilla drumming alone in a studio was cut to which Phil Collins song?
In the Air Tonight
In the Air Tonight plays over one 90-second tracking shot, and Cadbury reported Dairy Milk sales up 9% after the ad aired; it even sent the song back to number one in New Zealand in 2008.
Q 02Which instant mashed potato, famous for its laughing Martian adverts, was launched in the 1960s by Cadbury?
Smash
Smash was a chocolate firm's sideline until 1974, when the Smash Martians, cackling at humans who still peeled potatoes, turned it into a convenience-food hit; Premier Foods owns it now.
Q 03Which son of founder John Cadbury produced the first heart-shaped Valentine's box of chocolates in 1868?
Richard
Richard Cadbury was the first chocolate-maker to sell romance, and a decade later he and his brother bought the open land south of Birmingham that became Bournville.
Q 04Which Cadbury chocolate, priced at 10p from its 1990s relaunch until 2005, is Britain's informal inflation gauge?
Freddo
Freddo's 10p price became the benchmark: when it reached 30p in 2017 the outcry made national news, and Tesco marked its centenary in 2019 by selling the frog for 10p again for a week.
Q 05In 2015 Cadbury angered fans by replacing the Dairy Milk shell of which Easter favourite with a standard cocoa-mix chocolate?
Creme Egg
Creme Egg fans complained loudly, and the multipack shrank from six eggs to five at the same time; Cadbury's defence was that the egg had never been sold as a Dairy Milk product.
Q 06Cadbury Australia's 2015 Dairy Milk bar, mixing milk chocolate and caramel, was flavoured with which yeast spread?
Vegemite
Vegemite made up 5% of the bar, a patriotic stunt from a firm that first reached Australia as an export market before opening a factory there.
Q 07Cadbury became the first-ever sponsor of which ITV soap in July 1996, a deal that ran a decade?
Coronation Street
Coronation Street paused the Cadbury idents for months in 2006 after a recall of more than a million bars, and the chocolate firm then declined to renew.
Q 08Which actress, later a Hogwarts professor in the Harry Potter films, voiced the languid rabbit in Cadbury's Caramel adverts?
Miriam Margolyes
Miriam Margolyes, the films' Professor Sprout, gave the Caramel bunny its languid drawl and went on to voice Fly the sheepdog in the 1995 film Babe.
Q 09Cadbury Australia's Caramello, a caramel-filled chocolate, is shaped like which animal?
A koala
A koala full of caramel is so familiar in Australia that in 2003 one MP mocked a rival as a 'Caramello Koala', soft in the centre.
Q 10Frank Muir sang 'Everyone's a fruit and nutcase' for Cadbury in the 1970s to a ballet tune by which composer?
Tchaikovsky
Tchaikovsky wrote the 'Danse des mirlitons' for The Nutcracker, which is why the nutty jingle borrowed it; the advert ranked 36th in Channel 4's 2000 poll of the 100 greatest adverts.
Q 11Cadbury's owner took a new name in 2012 that pairs 'delez', a play on delicious, with a Latin word meaning what?
World
World, from the Latin mundus, gave Kraft's spun-off snacks business the name Mondelez in 2012; Cadbury went with it while the grocery half later merged with Heinz.
Q 12Founder John Cadbury promoted drinking chocolate as a wholesome alternative to what?
Alcohol
Alcohol was the enemy: John Cadbury was among the first to sign the pledge of Birmingham's temperance society, and by his death he had been teetotal for half a century.
Q 13Which American company bought Cadbury's US arm in 1988, taking the rights to make its chocolate there?
Hershey
Hershey makes a different recipe, and its lawsuit made a US importer stop bringing in British-made Cadbury bars by early 2015, to the fury of expats who prefer the original.
Q 21Which rival's objections tied up Cadbury's 1995 and 2004 trademarks on its shade of purple in court for years?
Nestlé
Nestlé won a key round in 2013, when the Court of Appeal ruled Cadbury's description of the colour too vague to register, though the fight over Pantone 2685C rumbled on.
Q 22Which British bank drew fire in 2009 for helping to fund Kraft's hostile bid for Cadbury?
RBS
RBS, mostly owned by taxpayers after its bailout, helped bankroll the bid; an opposition spokesman called it a scandal for a nationalised bank to back the takeover of a British firm.
Q 23Kraft earned a Takeover Panel rebuke for shutting which Cadbury factory near Bristol it had said it would keep open?
Somerdale
Q 14Cadbury's 1969 merger partner, whose US drinks arm was split off in 2008 as Dr Pepper Snapple, was which company?
Schweppes
Schweppes gave the combined group a drinks cabinet that grew to include Canada Dry, Snapple and Royal Crown before the 2008 demerger left Cadbury a pure sweets maker.
Q 15Cadbury World, built on the Bournville site for £6 million in 1990, was formally opened in 1991 by which prime minister?
John Major
John Major cut the ribbon eight months after paying visitors first arrived, and the attraction has since grown far beyond the factory tour it was never meant to be.
Q 16Cadbury launched Miniature Heroes in 1999 as a response to which rival assortment, launched by Mars two years earlier?
Celebrations
Celebrations had a two-year head start, so Cadbury spent £4.8 million on a launch campaign calling its tin 'The people magnet'; the 'Miniature' was dropped in 2002.
Q 17Cadbury introduced tins of Roses in 1938 to compete with which Mackintosh's assortment launched two years before?
Quality Street
Quality Street had been on sale since 1936, and one story says Cadbury's reply was named after Rose Brothers of Gainsborough, the firm whose machines wrapped each sweet.
Q 18Which Cadbury bar of two chocolate-coated Flake-style fingers was invented in Dublin and launched in Ireland in 1985?
Twirl
Twirl began as a single finger from Cadbury Ireland and crossed to Britain in 1987, by which time it had grown into the two-finger bar sold today.
Q 19Which lumpy Cadbury bar of peanuts, caramel, nougat and puffed rice was advertised as 'deliciously ugly'?
Picnic
Picnic owned its looks so completely that Cadbury later signed the bar up to Tinder to court singles; in Russia it even comes in a walnut version.
Q 20In 2024, its bicentenary year, Cadbury lost which distinction that it had held since 1854?
Its royal warrant
Its royal warrant dated from Queen Victoria, but the list issued under King Charles III in December 2024 left Cadbury off; no reason was given, though campaigners had urged him to drop firms still trading in Russia.
Somerdale at Keynsham had made Fry's chocolate since the 1920s; Kraft confirmed its closure within weeks of the 2010 deal and shifted the work to Skarbimierz in Poland.
Q 24Which organic chocolate company, founded in 1991, did Cadbury buy in 2005?
Green & Black's
Green & Black's took its name from the founders' 'green' ideals and the dark, 'black' chocolate they wanted to sell; Cadbury paid about £20 million and pledged to run it as a separate business.
Q 25Which attractions giant was announced in 2022 as the new operator of Cadbury World?
Merlin Entertainments
Merlin Entertainments, the group behind Alton Towers and Legoland, agreed to take over the running of the Bournville attraction, a deal that first needed the competition regulator's approval.
Q 26Cadbury closed its factory in which New Zealand city in 2018, ending a carnival that raced Jaffas down Baldwin Street?
Dunedin
Dunedin lost the plant when Mondelez moved production to Australia, and a local crowdfunding bid to keep part of it running was abandoned; the site was then sold for a new hospital.
Q 27Cadbury's first factory outside Britain, opened in 1921 with its own model estate, is in which Australian state?
Tasmania
Tasmania won the Claremont works, near Hobart, with cheap hydro-electricity and plentiful fresh milk, and Cadbury modelled the estate on Bournville, with its own village and sports grounds.
Q 28Which 1924 bar of cherries and coconut in dark chocolate came to Cadbury with MacRobertson's in 1967?
Cherry Ripe
Cherry Ripe is one of Australia's oldest chocolate bars and still among the country's top sellers a century after launch.
Q 29Cadbury's malted drink Bournvita lent its name to a famous quiz contest, launched in 1972, in which country?
India
India has followed the Bournvita Quiz Contest since 1972, and Derek O'Brien, who hosted it on television, went on to sit in the upper house of the country's Parliament.
Q 30Cadbury Fingers biscuits were baked under licence until 2016 by which British biscuit maker?
Burton's
Burton's, the maker of Jammie Dodgers and Wagon Wheels, sold the Cadbury biscuit rights to Mondelez in 2016 but went on baking the Fingers in its own factories under a manufacturing deal.