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50 free Cadbury trivia questions with answers — trivia quiz, new questions added Aug 2026.
Cadbury began as a Birmingham shop selling drinking chocolate as a sober alternative to the pub, and grew into a company that built its workers a village, painted its wrappers a colour it tried to own, and put a drumming gorilla on television. Two hundred years on, it is no longer British-owned, yet its script logo is still a family signature. These 50 questions cover the founding family and Bournville, the bars that came and went, the adverts everyone can still hum, the treats that are household names in Australia, India and beyond, and the boardroom battles of the last two decades. They suit a pub quiz round, a Birmingham-themed night or anyone who has argued about the best bar in a Heroes tin.
30 of 50 questions with answers and explanations. Play the quiz
Q 01Cadbury's 2007 advert of a gorilla drumming alone in a studio was cut to which Phil Collins song?
In the Air Tonight
In the Air Tonight plays over one 90-second tracking shot, and Cadbury reported Dairy Milk sales up 9% after the ad aired; it even sent the song back to number one in New Zealand in 2008.
Q 02Which instant mashed potato, famous for its laughing Martian adverts, was launched in the 1960s by Cadbury?
Smash
Smash was a chocolate firm's sideline until 1974, when the Smash Martians, cackling at humans who still peeled potatoes, turned it into a convenience-food hit; Premier Foods owns it now.
Q 03Which son of founder John Cadbury produced the first heart-shaped Valentine's box of chocolates in 1868?
Richard
Richard Cadbury was the first chocolate-maker to sell romance, and a decade later he and his brother bought the open land south of Birmingham that became Bournville.
Q 04Which Cadbury chocolate, priced at 10p from its 1990s relaunch until 2005, is Britain's informal inflation gauge?
Freddo
Freddo cost 2p when it first reached Britain in 1973 and 30p by 2017, double what inflation alone would justify; Tesco briefly sold it at 10p again in 2019.
Q 05Cadbury's unpopular 2015 Creme Egg changes, alongside a new shell recipe, cut a multipack from six eggs to how many?
Five
Five eggs for almost the old price, plus a shell no longer made of Dairy Milk, cost Cadbury more than $12 million in British Creme Egg sales as fans revolted.
Q 06Cadbury Australia's 2015 Dairy Milk bar, mixing milk chocolate and caramel, was flavoured with which yeast spread?
Vegemite
Vegemite made up 5% of the bar, a patriotic stunt from a firm that first reached Australia as an export market before opening a factory there.
Q 07Cadbury became the first-ever sponsor of which ITV soap in July 1996, a deal that ran a decade?
Coronation Street
Coronation Street paused the Cadbury idents for months in 2006 after a recall of more than a million bars, and the chocolate firm then declined to renew.
Q 08Which actress, later Professor Sprout in the Harry Potter films, voiced the languid rabbit in Cadbury's Caramel adverts?
Miriam Margolyes
Miriam Margolyes gave the Caramel bunny its 'take it easy' drawl, and also voiced Fly the sheepdog in the 1995 film Babe.
Q 09Cadbury Australia's Caramello, sold 50 million times a year, is shaped like which animal?
A koala
A koala full of caramel is Australia's second-favourite children's chocolate, behind only a certain chocolate frog, and the giant 35g version is a school fundraising staple.
Q 10Frank Muir sang 'Everyone's a fruit and nutcase' for Cadbury in the 1970s to a tune from which ballet?
The Nutcracker
The Nutcracker supplied the 'Danse des mirlitons', and the ad ranked 36th in a poll of Britain's favourite commercials.
Q 11Cadbury's owner since 2012 pairs 'delez', a play on delicious, with a Latin word meaning what?
World
World, from the Latin mundus, gave Kraft's spun-off snacks business the name Mondelez in 2012; Cadbury went with it while the grocery half later merged with Heinz.
Q 12Founder John Cadbury promoted drinking chocolate as a wholesome alternative to what?
Alcohol
Alcohol was the enemy: John Cadbury was among the first to sign the pledge of Birmingham's temperance society, and by his death he had been teetotal for half a century.
Q 13The Cadburys named Bournville after a local stream plus 'ville', a word for town borrowed from which language?
French
French was chosen to set the estate apart from its surroundings, and the stream was The Bourn, not the nearby Bourn Brook that names Bournbrook.
Q 21In its 2024 bicentenary year Cadbury lost what, first granted by Queen Victoria in 1854 and renewed by Elizabeth II?
Its royal warrant
Its royal warrant had survived 170 years and two world wars, but King Charles III's first list in 2024 left the chocolate maker off; the Elizabeth II warrant had lapsed with her death in 2022.
Q 22Which rival's objections tied up Cadbury's 1995 and 2004 trademarks on its shade of purple in court for years?
Nestlé
Nestlé won the decisive round in 2013, when the Court of Appeal ruled Cadbury's description of the colour too vague to register, though the fight over Pantone 2685C rumbled on.
Q 23Kraft's agreed offer of £8.40 a share in January 2010 valued Cadbury at roughly how much?
£11.5bn
Q 14Which American company bought Cadbury's US arm for $300 million in 1988, taking the rights to make its chocolate there?
Hershey
Hershey makes a different recipe, and in 2015 it blocked imports of British-made Cadbury bars, to the fury of expats who find the American version waxy.
Q 15Cadbury's 1969 merger partner, whose US drinks arm was split off in 2008 as Dr Pepper Snapple, was which company?
Schweppes
Schweppes gave the combined group a drinks cabinet that grew to include Canada Dry, Snapple and Royal Crown before the 2008 demerger left Cadbury a pure sweets maker.
Q 16Cadbury World, built on the Bournville site for £6 million in 1990, was formally opened in 1991 by which prime minister?
John Major
John Major cut the ribbon eight months after paying visitors first arrived, and the attraction has since grown far beyond the factory tour it was never meant to be.
Q 17Cadbury launched Miniature Heroes in 1999 as a response to which rival assortment, launched by Mars two years earlier?
Celebrations
Celebrations had a two-year head start, so Cadbury spent £4.8 million on a launch campaign calling its tin 'The people magnet'; the 'Miniature' was dropped in 2002.
Q 18Cadbury introduced tins of Roses in 1938 to compete with which Mackintosh's assortment launched two years before?
Quality Street
Quality Street had been on sale since 1936, and one story says Cadbury's reply was named after Rose Brothers of Gainsborough, the firm whose machines wrapped each sweet.
Q 19Which Cadbury bar of two chocolate-coated Flake-style fingers was invented in Dublin and launched in Ireland in 1985?
Twirl
Twirl began as a single finger from Cadbury Ireland and crossed to Britain in 1987, by which time it had grown into the two-finger bar sold today.
Q 20Which lumpy Cadbury bar of peanuts, caramel, nougat and puffed rice was advertised as 'deliciously ugly'?
Picnic
Picnic owned its looks so completely that Cadbury later signed the bar up to Tinder to court singles; in Russia it even comes in a walnut version.
£11.5bn was well above the £10.2 billion approach Cadbury had dismissed as 'derisory' four months earlier, and Kraft's own quarterly profit then fell 24% under the cost of digesting it.
Q 24Kraft earned a Takeover Panel rebuke for shutting which Cadbury factory near Bristol it had said it would keep open?
Somerdale
Somerdale at Keynsham had made Fry's chocolate since the 1920s; Kraft confirmed its closure within weeks of the 2010 deal and shifted the work to Skarbimierz in Poland.
Q 25Cadbury's 2006 salmonella recall, which cost it some £30 million, was traced to what at its Marlbrook plant?
A leaking pipe
A leaking pipe dripped waste water onto a chocolate-crumb line, and Cadbury's months-long silence toward the Food Standards Agency earned a further £1 million fine.
Q 26Which organic chocolate company, founded in 1991, did Cadbury buy in 2005?
Green & Black's
Green & Black's kept its ethical branding under Cadbury and passed with it to Kraft and then Mondelez, where it sits beside ice cream, biscuits and hot chocolate lines.
Q 27Which attractions giant, owner of Alton Towers and Legoland, was announced in 2022 as the new operator of Cadbury World?
Merlin Entertainments
Merlin Entertainments took on Cadbury World subject to competition-authority approval, with Mondelez keeping ownership of the Bournville attraction itself.
Q 28Cadbury closed its factory in which New Zealand city in 2018, ending a carnival that raced Jaffas down Baldwin Street?
Dunedin
Dunedin lost the plant when Mondelez moved production to Australia despite $3 million pledged locally to save it; the site is now earmarked for a hospital.
Q 29Cadbury's first factory outside Britain, opened in 1921 with its own model estate, is in which Australian state?
Tasmania
Tasmania got the Claremont works on the Derwent because Australia was already one of Cadbury's biggest export markets, and the estate came complete with purple benches.
Q 30Which 1924 bar of cherries and coconut in dark chocolate came to Cadbury with MacRobertson's in 1967?
Cherry Ripe
Cherry Ripe is one of Australia's oldest chocolate bars and still among the country's top sellers a century after launch.