Fashion Brands
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50 free Fashion Brands trivia questions with answers — pop culture quiz, new questions added Oct 2026.
Fashion brands are some of the most recognisable names on earth, yet the stories behind them are full of surprises. A logo might hide a signal flag or a rock face; a luxury house might have started with luggage, hunting gear or a single shop window; and more than one famous label owes its big break to a film, a pop star or a royal wedding. This quiz covers the designer houses of Paris, Milan, London and New York alongside high-street chains, denim, sneakers and streetwear. Expect questions on founders and creative directors, signature bags, shoes and coats, the meaning of well-known logos, and who owns whom in the luxury business. It is pitched for anyone who enjoys fashion, from casual shoppers who know the big names to devoted followers of the runway. Every answer comes with a short explanation, so you will pick up a good story even when you miss.
30 of 50 questions with answers and explanations. Play the quiz
Q 01Jennifer Lopez's green Versace dress at the 2000 Grammys prompted Google to build which feature?
Image search
Image search was the answer to what Google called its most popular query to date: people hunting for photos of the plunging jungle-print gown. Google Images followed in 2001.
Q 02Which German fashion house voiced regret in 2011 for using forced labour while making Nazi uniforms?
Hugo Boss
Hugo Boss made uniforms for the SA, SS and Hitler Youth, and during the war its factory used 140 forced labourers, most of them women from Poland and the Soviet Union.
Q 03In the 2021 film House of Gucci, which singer plays Patrizia Reggiani opposite Adam Driver as Maurizio Gucci?
Lady Gaga
Lady Gaga earned Golden Globe and BAFTA nominations for the role, in a Ridley Scott film that the real Gucci family had dismissed from the start.
Q 04Which brand's jeans carry a patch showing two horses trying in vain to pull a pair apart?
Levi's
Levi's chose the picture so that shoppers who could not read English could simply ask for the pants with the two horses. The product was even sold as the Two Horse Brand until 1928.
Q 05Which actress had an Hermès bag named after her once she used it to hide a pregnancy from paparazzi?
Grace Kelly
Grace Kelly, newly Princess of Monaco, was photographed in 1956 shielding her growing belly with the 1930s handbag, and it soon became known by her name.
Q 06René Lacoste, whose nickname put a crocodile on Lacoste shirts, was a 1920s champion in which sport?
Tennis
Tennis made Lacoste famous: he won seven Grand Slam singles titles, then founded the brand in 1933 to sell the short-sleeved shirt he had designed for the court.
Q 07Which mall brand began in 1892 as an elite outdoor store that equipped Theodore Roosevelt's safari?
Abercrombie & Fitch
Abercrombie & Fitch was noted for expensive shotguns, fishing rods and tents long before it sold hoodies, and Ernest Hemingway was a regular customer.
Q 08Which shoe designer's high heels have carried shiny red-lacquered soles as a signature since the early 1990s?
Christian Louboutin
Christian Louboutin made the first pair in 1992 or 1993 by brushing an assistant's nail polish over a black sole.
Q 09Nike, the sportswear giant founded as Blue Ribbon Sports, is named after the Greek goddess of what?
Victory
Victory was the domain of the winged goddess Nike, and the company took her name in 1971, the same year it first used the Swoosh.
Q 10Which Paris house designed a little black dress for Audrey Hepburn's opening scene in Breakfast at Tiffany's?
Givenchy
Givenchy dressed Hepburn on and off screen for years; she called its founder Hubert her best friend, and he thought of her as a sister.
Q 11Which luxury brand was founded in Paris in 1854 by a trunk-maker who packed for Empress Eugénie?
Louis Vuitton
Louis Vuitton reached the capital in 1837 as an apprentice packer and made his name with rectangular canvas trunks when rivals sold only rounded-top leather ones.
Q 12Which British brand's signature check was used mainly as a trench coat lining from the 1920s?
Burberry
Burberry saw the pattern become so copied, and so tied to football hooliganism, that some venues banned it. The company later stripped it from all but a tenth of its products.
Q 13What was the real first name of Coco Chanel, said to have picked up her nickname as a cabaret singer?
Gabrielle
Q 21Which designer became head of the House of Dior at 21, after Christian Dior's sudden death in 1957?
Yves Saint Laurent
Yves Saint Laurent made his debut with the wedge-shaped Trapeze line of 1958, a critical success that turned him into a celebrity of the post-war generation.
Q 22Which German designer was creative director of Chanel from 1983 until his death in 2019?
Karl Lagerfeld
Karl Lagerfeld took on what was then considered a near-dead brand and revived it, revamping its ready-to-wear and working the interlocked CC monogram into the designs.
Q 23Guccio Gucci learned the tastes of wealthy travellers as a teenage bellhop at which London hotel?
The Savoy
Gabrielle became Coco during her nights as a cabaret singer, though she liked to say the pet name had been given to her by her father.
Q 14Which Spanish fast-fashion chain did Amancio Ortega and Rosalía Mera found in A Coruña in 1975?
Zara
Zara was first going to be called Zorba, after the 1964 film, until its founders learned of a bar with that name two blocks away and rearranged the letters.
Q 15H&M, founded by Erling Persson in 1947 as a womenswear shop called Hennes, comes from which country?
Sweden
Sweden is where Persson opened that first shop, in Västerås. Hennes means hers, and Mauritz arrived in 1968 when he bought a hunting-gear retailer and started selling menswear.
Q 16Which American brand's 1980 jeans campaign by Richard Avedon featured a fifteen-year-old Brooke Shields?
Calvin Klein
Calvin Klein turned underwear into a status item too: boxer briefs, pioneered by its menswear head John Varvatos, were made famous by 1992 print ads featuring Mark Wahlberg.
Q 17Which brand added the signature of its salesman Chuck Taylor to the ankle patch of a canvas basketball shoe?
Converse
Converse hired Taylor, a semi-professional player, as a salesman in the early 1920s, then reworked the shoe when he asked for more support and flexibility.
Q 18Which British fashion house, then led by Sarah Burton, made Catherine Middleton's 2011 royal wedding dress?
Alexander McQueen
Alexander McQueen and Burton both denied any involvement beforehand, yet bookmakers were so sure that William Hill stopped taking bets weeks before the wedding.
Q 19Which sunglasses brand began as a 1936 anti-glare prototype built to cut sky glare for pilots?
Ray-Ban
Ray-Ban's prototype had plastic frames and green lenses; a year later it gained a metal frame and was patented as the Aviator.
Q 20Which Milan house, a seller of imported English leather goods from 1913, turned to nylon backpacks in the 1970s?
Prada
Prada changed course under Miuccia, the founder's granddaughter, who took over in 1978 and began making waterproof backpacks from a nylon fabric called Pocono.
The Savoy had the young Gucci loading and unloading its guests' luggage, and in 1921 he opened a shop of his own in Florence selling imported leather cases.
Q 24Which Rome fur and leather house designed the Baguette in 1997, a handbag often cited as the first It bag?
Fendi
Fendi lent Baguettes as props to Sex and the City while the show was still new, and the series made the compact bag a hit.
Q 25Which Italian couturier is so known for vivid red dresses that the fashion industry named the shade after him?
Valentino Garavani
Valentino Garavani also dressed Jacqueline Kennedy with no colour at all: she ordered six of his dresses in black and white for her year of mourning.
Q 26Which American preppy label has a logo built around the maritime signal flag for one of its own initials?
Tommy Hilfiger
Tommy Hilfiger's red and white fields come from the International Code of Signals flag for H, a nod to the nautical style the brand has long traded on.
Q 27Which American designer's label first put a polo player emblem on the cuff of a women's shirt in 1971?
Ralph Lauren
Ralph Lauren moved the emblem to the chest a year later, on a short-sleeved cotton shirt sold in 24 colours that became the brand's signature look.
Q 28Which Paris house, opened as a millinery shop in 1889, uses a logo of a mother and daughter in matching ball outfits?
Lanvin
Lanvin is the oldest French fashion house still in operation, and its logo was drawn in 1923 from a photograph taken at a costume ball in 1907.
Q 29Which brand's checkerboard slip-ons went nationwide after Sean Penn wore them in Fast Times at Ridgemont High?
Vans
Vans adopted the checkerboard pattern in the first place because it noticed skateboarders drawing it on their shoes.
Q 30Which trained architect from Rockford, Illinois, founded the Milan streetwear label Off-White in 2013?
Virgil Abloh
Virgil Abloh designed T-shirts and blogged about fashion while studying for his architecture master's, and first sold streetwear under the name Pyrex Vision.