Walkers Crisps
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40 free Walkers Crisps trivia questions with answers — trivia quiz, new questions added Oct 2026.
Walkers is the name on more British crisp packets than any other, and almost everyone has a firm opinion about which flavour is best and which colour bag it should come in. Behind the familiar packets is a long story of invention, takeovers, celebrity adverts and some truly strange limited editions. This quiz covers the flavours first: the long-running classics, the ones the public voted in and out, and the oddities that came and went. It also takes in the adverts and promotions, the sister snacks made under the same roof, and how the company grew from a small family firm into a national habit. It is pitched at anyone who grew up with a multipack in the cupboard. Most questions are friendly, and a few are for people who read the back of the packet.
30 of 40 questions with answers and explanations. Play the quiz
Q 01Which English city is home to Walkers and its factory, the largest crisp production plant in the world?
Leicester
Leicester has been home to Walkers since 1948, and its plant there turns out over 11 million bags of crisps a day.
Q 02Which former England striker, born in the brand's home city, became the face of Walkers adverts in 1995?
Gary Lineker
Gary Lineker signed his first Walkers deal in 1994, and in 2000 his adverts were voted ninth in Channel 4's poll of the 100 greatest TV ads.
Q 03Which Walkers flavour comes in a blue bag, although most rival British brands sell it in green?
Cheese & Onion
Cheese & Onion has always worn blue at Walkers, the company insists, yet 44% of Britons in a 2016 YouGov poll said the flavour belongs in green.
Q 04Which Walkers flavour, launched in 1967, was inspired by Britain's love of fish and chips?
Salt & Vinegar
Salt & Vinegar arrived 13 years after the first flavoured Walkers crisp, and it comes in a green bag where most rivals use blue.
Q 05Before it began frying potatoes in 1948, what kind of business was the Walker family firm behind Walkers crisps?
A butcher's
A butcher's shop was the Walker family trade, but post-war meat rationing left it short of stock, so the firm turned to hand-slicing and frying potatoes.
Q 06Which American food and drink giant has owned Walkers since 1989, alongside its US snack arm Frito-Lay?
PepsiCo
PepsiCo bought Walkers when it already held a third of Britain's crisp market, then built it into the country's biggest snack maker.
Q 07Which gas has Walkers pumped into its foil crisp bags since 1996 to keep the contents fresh?
Nitrogen
Nitrogen replaced the ordinary air in the bags three years after Walkers swapped its old packets for foil ones in 1993.
Q 08Which flavour won Walkers' first 'Do Us a Flavour' public vote in 2009, earning its creator £50,000?
Builder's Breakfast
Builder's Breakfast, dreamt up by Emma Rushin of Derbyshire, beat five rival finalists but was dropped from the range just a year later.
Q 09Which animal gave its name to a Cajun-spiced finalist in Walkers' 2009 'Do Us a Flavour' competition?
Squirrel
Squirrel reached the shelves as Cajun Squirrel, one of six finalists picked from the public's entries, but it lost the vote to stay on sale.
Q 10In 2018 anti-plastic campaigners protested against Walkers by doing what with their empty crisp packets?
Posting them back
Posting them back worked almost too well: Royal Mail had to sort the loose packets by hand and begged people to use envelopes. Walkers launched a recycling scheme that December.
Q 11Which pop group appeared on Walkers packets in 1997 and teamed up with the brand again in 2019?
Spice Girls
Spice Girls packs sold 16 million within months of the 1997 launch, a campaign Walkers called its biggest promotional effort to date.
Q 12Which England striker lent his name to a 1990s limited-edition Walkers flavour that punned on a vegetable?
Michael Owen
Michael Owen became 'Cheese & Owen' on special packets that carried his likeness, sold beside another flavour renamed after the brand's regular frontman.
Q 13Which player's surname featured in a punning Walkers flavour handed to Foxes fans in their title-winning season?
Jamie Vardy
Q 21Which corn snack from the Walkers stable is made in the shape of a bacon rasher?
Frazzles
Frazzles are extruded from corn starch instead of being sliced from potatoes, and they are sold under a sister brand name, not the Walkers logo.
Q 22Which premium Walkers range, launched in 2002, comes in black bags and includes Thai Sweet Chilli?
Sensations
Sensations was pitched at adults and the top end of the market, and the range has since grown to take in flavoured peanuts.
Q 23Which Walkers range of ridged crisps, launched in 1999, has sold flavours such as Paprika and Flame Grilled Steak?
Max
Max started out as a brand in its own right, and in 2001 it added flavours including Chip Shop Curry and Chargrilled Steak.
Jamie Vardy fronted the 'Vardy Salted' bags given out before a match against Chelsea. Walkers later marked the title itself with a 'Salt and Victory' edition.
Q 14In 2022 Walkers offered a £100,000 reward to whoever found the best crisp in which shape?
Heart
Heart-shaped crisps were the quarry of a UK-wide search that Walkers launched in December, with a single finder taking the whole prize.
Q 15Walkers' 2019 packaging arranged drawings of Big Ben and red phone boxes into the shape of which flag?
Union Jack
Union Jack patterns built from landmarks such as Liverpool's Liver Building celebrated the brand's British heritage, and the logo moved to the middle of the pack.
Q 16Walkers went to a tax tribunal in 2024 arguing that which of its snacks was not a potato crisp?
Poppadoms
Poppadoms lost the case: because the snack is made from potato pellets, the tribunal ruled it sits with crisps and must keep carrying VAT.
Q 17Walkers set up its own farms in Ukraine and Spain to grow which crop for its frying oil?
Sunflowers
Sunflowers supply the 'SunSeed' oil Walkers switched to in 2006, when it promised to cut the saturated fat in its crisps by 70%.
Q 18Which curly Walkers potato snack, launched in 1968, takes its name from a musical note?
Quavers
Quavers share a curly outline with the note, and their main ingredient is potato starch, deep fried to a texture like a prawn cracker.
Q 19Which cheesy corn puff did Walkers buy in 2002, then keep on sale instead of rebranding it as Cheetos?
Wotsits
Wotsits had been on sale since 1971, and Walkers relaunched them in January 2003 with the main flavour renamed Really Cheesy.
Q 20Which Walkers corn snack, launched in 1977 with a Roast Beef flavour, comes in paw-like shapes?
Monster Munch
Monster Munch first went on sale as The Prime Monster, a play on the prime minister, and took its lasting name a year later.
Q 24Which Irish company's owner, Joe 'Spud' Murphy, invented flavoured crisps in 1954, the year Walkers launched its first?
Tayto
Tayto worked out how to add seasoning during production, and crisp makers around the world sought to buy the rights to its technique.
Q 25Which crisp maker, founded in London in 1920, became a stablemate of Walkers when Nabisco bought it in 1982?
Smith's
Smith's dominated British crisps until the 1960s, and several snacks it created now carry the Walkers name instead.
Q 26Jimmy Carr, Stephen Fry, Al Murray and Frank Skinner each fronted a Walkers flavour in 2011 for which charity?
Comic Relief
Comic Relief gained from sales of punning flavours such as Stephen Fry Up and Jimmy Con Carne, which raced each other to sell the most packs.
Q 27In Walkers' 2001 'Moneybags' promotion, what did lucky buyers find sealed inside winning crisp packets?
Banknotes
Banknotes worth £5, £10 and £20 went into special bags, and two factory workers were sacked for stealing prizes from the production line.
Q 28Which watchdog banned Walkers' 2016 'Spell and Go' competition after more than 100 entrants complained?
Advertising Standards Authority
Advertising Standards Authority investigators judged parts of the promotion misleading, after customers protested that it was impossible to win.
Q 29Which experimental chef led the judging panel for Walkers' first 'Do Us a Flavour' contest in 2009?
Heston Blumenthal
Heston Blumenthal and his panel sifted the public's entries down to six finalists, which then went on sale for a nationwide vote.
Q 30Which Walkers flavour was the clear favourite of over-60s in a 2014 YouGov survey of classic crisp flavours?
Ready Salted
Ready Salted, the flavour that has been around longest, won the over-60s by a decisive margin, and 72% of Britons in a 2016 poll said its packet should be red.